charlesn
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US DOJ attacks nearly every aspect of Apple's business in massive antitrust suit
If you're as pissed off about this mindless and wildly expensive lawsuit as you should be--the DOJ will spend tens if not hundreds of millions in taxpayer dollars to try and force an Android-style open ecosystem down your throat and thereby lessen consumer choice--then don't just rant into the void here. At least email Merrick Garland here: https://www.justice.gov/doj/webform/your-message-department-justice And if your state is on the list of those that have joined the suit, copy and paste that same email to your state's AG, and let your Congressional and Senate representatives know, too. -
US DOJ attacks nearly every aspect of Apple's business in massive antitrust suit
pslice said:I realize the DOJ is an independent entity from the political parties, -
iPhone 16 Pro: what to expect from Apple's fall 2024 flagship phone
blastdoor said:quakerotis said:Let’s rearrange the deck chairs. -
Folding iPhone & under-screen Face ID rumored arrival date pushed back -- again
BeOS User said:If this report is true, (a huge IF) a folding iPhone would be the first major design change since 2007 and the original 4GB iPhone. Yes, Apple has lost it, they've been riding the Ghost of Steve Jobs influence ever since. -
Apple's newest hire is another step towards ads in Apple TV+
I've worked in television for over 30 years. Here's what you need to understand:
No major streamer except for Netflix is making money. They all continue to lose money, hundreds of millions, quarter after quarter. This is not a sustainable business model in any business. The losses have dropped since ad-supported tiers were introduced and it is hoped that these tiers will be the path to eventual profitability. One thing is clear: without these tiers, the streamers couldn't have survived.
So what happened? The reasoning behind the ad-free subscription streaming model was that Netflix would get to a billion subscribers, with the other major streamers getting into the mid to upper hundreds of millions. At that scale, the subscription ad-free model works. But then Netflix hit a wall at under 300 million subscribers and the alarm bells went off that the subscriber universe was going to be a whole lot smaller than anyone thought. And this happened while spending tens of billions of dollars each year on scripted shows, the majority of which almost no one was watching because that's what happens when you release more than 500 new shows to the public each year--who can possibly even know what's on? It would be a full time job just to track it all.
So... the lower-priced, ad-supported tier became a necessity for streamers to have a shot at remaining in business. And still some might not make it to profitability and survive, even with that extra revenue stream--we shall see. As for Apple: their bottom line for Apple TV+ must look terrible. I can't imagine how much they're losing per quarter. They likely have the smallest number of subscribers among the major streamers and, while they don't produce nearly as much content, a lot of what they do produce is incredibly expensive, especially in the sci-fi genre that plays a big role in Apple TV+ shows. Every episode of those series is at movie-level quality, and that costs tens of millions per episode to produce. Of course, for Apple, streaming is just a side business, and almost more like a marketing effort to further burnish and enhance Apple's high-quality brand. But still--it can't make sense even for Apple to continue sustaining huge losses in streaming, so an ad-supported tier would make sense.
Personally, I got hooked on ad-free streaming and I hope it can remain an option without getting ridiculously expensive. If you haven't noticed, the streamers are working hard to push people to their more profitable, ad-supported tiers by offering deals for them and not ad-free subscriptions. And, of course, there isn't a way to "DVR" streaming content and fast-forward through the ads--you're stuck with them playing through, which is a giant step backward from the DVR set-top box era.