linkman

Apple is lagging behind on upping the bottom storage tier. IIRC the free tier has been at 5 GB for a full decade. With the smallest new iPhone capacity at 64 GB and iPad at 32 GB, most users won't be able to stay on the free tier very long for backups.

Just by reading the headline of the article I was thinking "Apple has quite the nerve because a water bottle company isn't going to be confused with computers -- Apple got away with that against the Beatles' Apple Corps" then reading the article and seeing that logo it does appear that Apple is in the right on this one.

robin huber said:

What’s with the 70’s throwback “liquid crystal” screen and numerals? Looks ancient. 

Power. Segment LCDs without a backlight are extremely efficient on electrical use. When powered by a CR2450 battery there's no room for a power-hungry OLED or even a moderate DPI dot matrix LCD with a hungry display driver.

iOS sorely needs the feature where calls/messages from non-contacts can be assigned something other than the default ringer. Set this to none and the call won't bother you. Right now the only workaround to achieve this is to set the default to none and manually assign a ring tone for every contact -- for someone like me with over 1000 contacts that's an ugly task.

With so few ports (one) it would be a great feature to add to this: water resistance. Apple has done a pretty good job of doing so with the iPhone and having switches, buttons, speakers, microphone, SIM card tray, and port. Even when in use connected to a computer it could save the device and precious data as drinks get spilled all of the time. And when being carried in a pocket or bag it's also susceptible to getting drenched or dunked. Not enough of these types of devices offer liquid protection.