bitmod

Soli said:

Rayz2016 said:

How do they know they're chipping away at Apple, rather than their own partners?

It seems far fetched that someone would go from being a Mac user back to Windows. As you say, more likely it's just taking a sale from a Win OEM.

You underestimate the pro market. We need powerful computers with options to upgrade, expand and adapt to new tech.
Apple has gone in the complete opposite direction - and has shared zero about a road map forward - giving pro's zero confidence to continue investing in their platform.
Especially if the new Macbook Pro is any indicator.
Half the design community I know has switched already. Us loyal diehards are now forced to start thinking the unthinkable.

ChrisMarshall3D said:

With no meaningful upgrade to the desktop or workstation Mac lineup, this news is hardly a surprise. As a Motion Graphic company looking to reinvest in new kit that traditionally would've been Macs without even thinking about it, we're now looking at Windows. Apple clearly are targeting the consumer market now, not the professional. I really can't run my high-end applications from a laptop, I need good workstations with a guarantee of future commitment from Apple.

Our design firm is in the same boat. We have several new iMacs to get us by - but we are looking at new Windows hardware as a path forward - a first in over 18 years.
As Adobe CC is easily cross platform, fonts etc, as well as Office... the switch shouldn't have too many hiccups.
If the next revision of Windows isn't complete garbage like 10 is, - and Apple continues to give Pro's the middle finger - we will have no choice but to consider a move.