sloaah

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sloaah
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  • Lower-priced Apple external display rumored to be on the way

    darkvader said:
    The best display is the XDR and it’s not meant for people in general, it’s meant for professionals. Just because it’s not sold in volumes doesn’t mean higher end (low volume) products shouldn’t be made. The average monitor today is 2k one going for ~$500. Apple offering a “lower cost” smaller XDR at $2500 doesn’t fit that average, not even on the high end. The high end consumer monitor is a monster 49 inch curved one by Samsung and it “only” goes for $2000.

    An M1 iMac sans Mac parts is EXACTLY what people would go for. $700 for the 24”, $1000 for a 27”, and $1500 for a 32”.

    No, it's not meant for professionals.  I work with video professionals, folks who do TV stuff that there's a decent chance you've seen.

    They don't have monitors like that ridiculous $5000 Apple screen.

    Those are for rich idiots.
    Sadly this is true. I’m also in the film industry and the XDR has received so much flak for its poor backlight performance. It sits in a no man’s land - too expensive for a GUI monitor, and nowhere near good enough for colour critical applications. 

    It also feels to me a bit like the philosophy of the previous gen of Intel MBPs. A proper colour grading pipeline is quite complicated involving LUT boxes etc. Apple tried to simplify all of that but has consequently forced a workflow which simply cannot work in an professional colour grading context. 

    Personally I think the monitor should be retired completely, and that Apple should release cheaper models and possibly an updated Pro XDR which is actually functional. 
    williamlondon12Strangers
  • Apple Music Spatial Audio launch event set for June 7

    @AppleZulu - I’m not sure you’re correct on this. 

    First, the headphones themselves only have individual speaker elements, so there is no integrated spatial element to position the sound sources. 

    Second, even if there were, your ears are effectively stereo receivers. The spatial element is produced through three mechanisms: (1) differences in volume between left and right ears; (2) difference in sound delays between the sound reaching one ear or the other; and (3) head movements which allow the brain to place the sounds subconsciously. 

    (1) already exists in stereo sound. (2) can similarly be mastered in stereo mixes if you don’t have to take (3) into account. No new technology is needed for that; but it’s not really worth doing without (3). 

    So in effect, (3) - spatial audio in terms of head movements - must be part of the Apple spatial music offering. Rather than positioning relative to a screen, the headphones could set forwards as the direction you’re facing when you start the music. It’s easy to exclude the tilt movement of your head as you look down at your phone.

    Source: I teach virtual reality filmmaking at university Masters level. Whilst I specialise in image not sound, I’m 99% sure of the above…
    gregoriusmforgot usernamewatto_cobra
  • New H.266 VCC codec up to 50% more efficient than previous standard

    ITGUYINSD said:
    Is all the content in the iTunes store already encoded with H.265, meaning that everything would have to be re-encoded with H.266 using masters again?  Or does Apple use H.265 to encode on-the-fly during the streaming process?  I can only imagine how long it would take to start over and make everything H.266...
    I believe Prores is the required video format for upload. Apple then re-encodes to H264 and H265 depending on the connecting device - and very likely does this just once rather than each time somebody streams. 

    Re-encoding to H266 would probably be a large task if it were one person with an iMac... but I don’t thunk lack of computing power will be a problem for Apple! I suspect much of the process is automated. 
    watto_cobra