dk49
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Apple in talks to license Google Gemini AI for iPhones
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Abandoned $10 billion Apple Car project referred to as 'Titanic disaster' by employees
I find this low margin argument BS. Are you saying that Apple executives didn't knew about the existing low margins in the car industry when they started? Ofcourse they did. But like every category Apple enters, they must have thought of commanding a high premium based on some industry leading design, innovative features, and something not seen in the industry before.
Now ofcourse, Apple might have realized that what they intended build isn't quite possible with current technology. I also think that Tim cook was waiting for Vision Pro launch before calling off this project. He's going to retire soon, and he wanted one category defining product to be launched before his retirement (that was developed completely after he took over as ceo). That's why he pushed for Vision Pro aggressively inspite of internal push back from some Apple employees. Ofcourse, he couldn't do the same with Apple car because the stakes were much higher. So once the Vision Pro launch happened and it had overall positive reviews, Tim decided it was time to axe the car project. -
Apple says the iPhone 15 battery is more durable than it originally thought
timpetus said:My experience has been great so far. I've had my 15 Pro approximately 5 months now and battery health is still at 100%. I always leave the 80% charge limit turned on, since that mirrors what I do with my MBPs. Battery was manufactured 7/2023 and first use in 9/2023. Cycle count is 123, so it's not like I'm babying the phone - I use it a lot, every day! -
M4 and A18 Apple Silicon rumored to get more powerful Neural Engines for iOS 18 AI feature...
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Apple Car could automatically pick you up, take you home, and play your music on the way