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  • Apple's Mac sales in the holiday quarter solid, beats expanding overall PC market expansio...

    I watch a lot of new movies every month or so and Apple products definitely have a lot of presence on movie sets (even in So. Korean movies and dramas). The characters seem to be always using iPhones, iMacs and MacBooks, so Apple gets a lot of free advertising. I wonder why movie set directors choose Apple products as they're always said to be so much more expensive. Are they trying to give the characters a touch of class? The Apple logo certainly is distinctive.
    Apple products have always been prominent in TV and theater going back to the 80's.  I think this grew out of the fact that Macs were always good at graphics and video processing.  When the iPhone came along, Apple's reputation had already been established, not to mention that iPhones are usually seen as the "cool" brand.

    Anecdotally: my wife and I are watching all 9 seasons of Seinfeld and it's interesting to watch the various Mac models that are in Jerry's apartment throughout the years.  It's been a long tradition; it's not recent.
  • U.S. government questions Apple over iPhone slowdown debacle

    This is incredibly stupid.

    rob53 said:
    Here we go again, someone who knows next to nothing about how rechargeable batteries work. Why is it nobody cares about all their battery operated devices needing new batteries? We hardly ever hear about those but everyone is complaining about Apple's batteries as if they expect them to last forever. People need to get a grip and realize we're not using Star Trek era power sources that last longer but also don't last forever. As for Apple being required to give people free replacement batteries, if the courts demand this then I'm suing every manufacturer of battery operated devices for a lifetime supply of batteries, starting with my rechargeable batteries in my power tools. It's the same thing and don't get me started on Apple changing software to slow their devices down a bit to extend the life of the power in their batteries. This makes sense and people should appreciate it. As for the law firms going after Apple, I think Congress should investigate them and all the other ambulance chasing lawyers. Get rid of them. 

    cornchip said:
    Oh my lord. Guess I shoul have seen this one coming...

    foggyhill said:
    More grandstanding from political shitheads, but in another country. That is something that unites the world: technical idiocy.

    Rayz2016 said:
    Apple needs to send him the explanation as a picture book. 

    This is really getting ridiculous! First of, I do feel what Apple did, slowing down the phone, was to provide better value for the customer. It allows them to push their buying decision for new phone further down the line. Rechargeable batteries do have some end of life. As far as the speed goes, let's get real - Phones are communication and utility device, they are not solving some mission critical problem where a slowness is impacting the owners need. Yes, Apple did one thing wrong. Not informing their customer that they are switching into that mode. Couldn't they have used the "Power Save" mode to do exactly what they were doing otherwise? 

    In any case, Apple apologized and I think they have provided a generous deal for battery replacement. What I don't like is some French government action prompted this administration to question Apple and that too from an official who doesn't understand technology. Maybe, we should have out representative go question auto car manufacturer - It is commonly known that there are speed governors in car with electronics where it controls your max speed limit. The car can really go much more faster. Obviously the car companies do it so for the safety of the owner of the car, but also so that it doesn't destroy the engine due to prolonged running of engine at higher speed. Kind of sound familiar, doesn't it.
    To all of you: your outrage and criticism is just about as silly as the outrage and criticism aimed at Apple over all of this.  If you bothered to look at the original WSJ article, you'll see that Thune's questions are more related to how Apple is handling the issue with consumers and not directly with the battery and software issues themselves.  Good grief.
  • Apple hit with lawsuit after admitting to slowing down iPhones with depleted batteries

    skaduusch said:
    Not telling consumers about this behavior has nothing to do with "transparency." If Apple were to point out every little detail about how iOS works it would be too long for anyone to actually read. This isn't a "feature" nor is it a fault. Electronic devices in general are not going to function as optimally when their power source weakens. That's the way electronics work. The fact that they had to make this compromise in order to keep the phone running smoothly (even if a little slower) is a much better solution than just letting the phone crash all the time. My car battery weakens over time too and eventually can't start my car any more. At that point I have to get a new battery, that's just life.

    maestro64 said:

    Did anyone not predict this.

    I was reading all the headline on this subject, in typical media fashion these days, they make it sound like Apple only did it to force people to update their phones. Verses the real reality, they were trying to extend the useful life of the phone under low battery conditions. It was clear the phone was not slow down all the time only when the battery level hit a certain point.

    it made total sense what they did, reduce the current spikes on low battery condition which kept the battery voltage from dipping below the low voltage cut off. Customer could get a new phone or new battery, I have replaced batteries on a number of iPhone after 3 yrs to get rid of the problem of it shutting down too quickly on low battery. I am not sure if we really notice the slow performance.

    The issue now it the media has spun this so bad that people are piss even if they never saw an issue or upgrade just because they wanted a new phone. As person who used an Android for long time and saw real performance hits after 6 to 9 months of using the phone, Apple slow down does not compare.

    Completely agree with both of you.  This guy suing sounds to me like the tech version of an ambulance chaser.

    What's worse is the acrimony being cast on other forums and websites over Apple's move here.  And the criticism is largely from Droid users who don't own an iPhone.  So dumb.
  • Apple's iMac Pro model number pegged as 'A1862' ahead of expected Dec. launch

    VRing said:
    macxpress said:
    Anyone know the price breakdown for the major components of this?  $5K is huge money, and critics will be all about the "Apple tax."  It would help to know that the processor costs $x, the video card costs $x, the 1TB SSD costs $x, etc.  Presumably Apple is earning a margin of near 30%, so I expect these components are surprisingly expensive (adding up to well over $3000).
    Many have tried to build a similar PC and have failed to do a fair comparison. The graphics cards in them are brand new (I think the reason for the Dec availability) as well as the Xeon processors are also new. Those alone are quite expensive. Since people cannot get their hands on these new AMD Vega/Vega Pro graphics they're trying to compare a PC with dual 1080TI graphics cards and thats not really a fair comparison in the end. Same goes for the CPU...many are just comparing the highest end current Core i7 which again, isn't a fair comparison. Even then, they come to about $4500 if I remember correctly. Again, that doesn't count in the design costs, assembly, shipping, sales costs, support costs, etc.

    Apple did one during the keynote with an HP Workstation and it was over $7,000. I think we'll have to wait a little bit when the parts become fully available for the public.

    What many fail to factor in when calculating a cost is the R&D, engineering, making the software all work efficiently, the OS, and any apps included, assembly, shipping, retail, support costs, etc. These are all factored into the cost of any product, yet people just go on PC Part Picker and price out the parts and think thats a fair comparison when its not.
    Apple iMac Pro ($5000)

    Intel Xeon (8 core / 16 thread)
    32 GB DDR4-2666 ECC
    1TB SSD
    Radeon Pro Vega 56 - 8 GB HBM2

    DIY PC ($3090 - everything except for a monitor, keyboard, mouse and OS)

    AMD Threadripper 1950X (16 core / 32 thread)
    32 GB DDR4-2133 ECC 
    1TB Samsung 960 EVO
    Radeon Vega Frontier Edition (Vega 64) - 16 GB HBM2


    The DIY build has a better CPU and GPU than the iMac Pro.

    By the time the iMac Pro launches, there will be even more price drops and other new products only a month or so away (look to CES).
    "...everything except for a monitor, keyboard, mouse and OS"

    Uh, that's sort of a big deal when comparing to an iMac dude.
  • Apple's 'iPhone SE 2' rumored to ship in first half of 2018, made in India

    entropys said:
    Just make it the features of an 8 in the SE size. Instant buy.
    and by that I mean an A11 chip, camera, force touch, etc. basically an iPhone 8 in a smaller form factor. The only meaningful difference would be size.

    Actually, I'm somewhat agitated that Apple doesn't do exactly that.  When the SE was first released in Spring 2016, it contained all the guts of the iPhone 6S that had been released 6 months before.  I was hoping/expecting to see an update this past spring to iPhone 7 guts, and then see it upgraded to iPhone 8 guts in Spring 2018.  Oh well.