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  • No M3 13-inch MacBook Pro at 'Scary Fast' event, says Gurman

    I think Apple should drop MBP 13'.
    They should drop price MBP 14' with base M3 chip as $1599 or $1699. Which $100-$200 more than MBA 15' 512GB.

    I think Apple currently has some model lineup fragmented issue.
    Too many choices not good for business. 

    Current 24' iMac chase cannot handle temperature of M2 Max. I think M2 pro is max out.
    iMac is for base consumer product not for professional. 27' or 32' iMac may contain with M3 Max? If Apple still choose thin chase, then I guess it may not either.

    Question will be the price of 27' or 32' iMac with M3 Pro or Max. It may compete with Mac Studio sales.
  • Apple rumored to launch new Macs in October

    I don't think Apple update 24' iMac with M3 at this point. With same price level M2 is more logical choice.
    if Apple release M3 for 24' iMac then price increase is coming.
    I think Apple will update 24' iMac with M2 and then end of 2024 27' or 32' iMac with M3 & M3 Pro.

    24' iMac always get base M2 only. 27' or 32' iMac will get either base M3 or M3 Pro as Mac mini current spec bump.

    If 27' or 32' iMac case design adapt from Pro XDR than M3 Max is possible. The iMac screen will be always 4K or 5K only.
    Forget about 6K. Unless you want to pay more than $7000 or more.

    If 27' IMac with 5K display + M3 Pro will be ended up around $2999. If M3 Max then $3999. 
    If Apple lunch 32' 5K iMac than starting $3999 at least.

    I think Apple will introduce stepping release of M CPU for Pro and none Pro model like iPhone and iPhone Pro did.
    Mac mini, iMac, Air will always get 1 level lower than Pro model. Such as Pro notebook and mac Studio will get M3 first 2024.
    2025 will release M3 for none Pro models and 2026 M4 will release for Pro models.

    As we already see intel 14th gen CPU harder better then 13th gen. it will happen to M series CPU as well.
    So why bother update every year for M3, M4? 
    It will be tick tock. 2024 M3 and Me Pro, 2025 M3 Max and Ultra, 2026 M4, M4 Pro, 2027 M4 Max & Ultra. 
    So Apple R&D will have 2-3 years term to develop.
  • 15-inch MacBook Air demand drops significantly, says Kuo

    I think Apple should drop some model and rethink how to deploy the M chip interval.

    Apple should delete old 13' Pro and only make 14' & 16' for Pro model.
    Air should keep 13' & 15'.  So don't give consumer to choice dilemma based on screen size. 
    Entire notebook line is 13', 14', 15' 16'. 
    The Pro model should have always newer M chip like iPhone Pro and none pro. 
    So Air always get previous M chip. The M2 chip currently good enough to skip upgrade. The Pro model get M3, M3 pro & max.
    When M4 release, the Air should get M3.

    In that way, Apple get little less chip shortage apply through entire mac line up and Apple can drop some price from Air model.
  • iPhone 15 Pro again rumored to cost more than ever before

    I am not sure about iPhone X mentioned on other comment.
    Far as I remember when iPhone X introduced, there was no Pro line up. And iPhone X price started $999.
    After that XS and XS MAX which ended up the Pro line up.

    Far as I can see price tag $ amount did not changed much. The Value of dollar changed.
    Also other countries price hiked but not in USA this year.

    I think Apple maybe up $50 and titanium case model $150 or Pro Max maybe only model price hike.
    If Apple hike price for entire Pro line up for more than $100 then they should start at 256GB not 128GB and ditch 128GB.
  • Microsoft acquiring Activision Blizzard in $68.7B gaming deal

    Well, Apple just buy Nintendo will solve the problem. Nintendo gets M1 CPU will resolve the current hardware limitation.
    Apple will receive all retro games on Apple TV.