WhyGee

Apple's ability to reinvent itself is uncanny.
It bet the house on laptops when desktops were its bread and butter.
It became a consumer electronics company and even dropped the word 'Computer' from its name with the iPod.
When the time came to roll the iPod's functionality into a phone, it did it without hesitation.
It launched a tablet that no one understood at first.
The arrival of the iPhone 6 plus coincided with a slowdown in iPad sales, but the phone was a bonanza.
It's now putting an emphasis on services b/c it has close to a billion devices running its OS's.
But it's still thinking up ways to squeeze relevance out of the tablet.
Its market cap is at a zenith

This week is the anniversary of Steve Jobs' birth.

Very few people really *get* Apple

I believe DED does