Fatman
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Poor customer service is tarnishing Apple's image in India
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Poor customer service is tarnishing Apple's image in India
Deja Vu - A few years prior to the launch of Apple’s stores, I worked for Apple on a retail research project that analyzed the US retail channel (Circuit City, CompUSA, even department stores like Sears). The conclusion was if Apple cannot fully control the environment, they cannot create the customer experience they wanted. The store within a store concept helped but they needed more control - particularly Apple employed people to educate customers about their products and distinct advantages over the competition. Non-Apple owned and run stores did not work in the US and certainly will not work in India. The difference in this scenario is that the Indian government is keeping Apple from achieving the same goal. Like China, India is trying to limit the presence and power of foreign companies. Unfortunately for India, this is backfiring, since many of the best and brightest leave their country to live in more progressive countries like the US. -
Apple rumored to launch subscription News at March 25 event, 'AirPods 2' and new iPad mini...
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Apple removes Siri team lead as part of AI strategy shift
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Apple rumored to sell Apple TV 4K, HomePod at cost