nubus

IIc, IIe, Plus, SE, SE/30, IIcx, Classic, LC, LC II, LC III, Color Classic, LC 475, Centris 610, PB 180c, Duo 210, Quadra 840AV, PowerMac 7500, Power Computing xxx, PowerMac 4400, PowerMac G3 (Beige), PB 1400, AppleVision 1710AV, Newton MP 120, MP 2000, QuickTake 150, eMate 300, iBook (Tangerine), Pismo (PB G3), MacBook Pro (Core), MacBook Pro 15 (mid-2010), OSX86, iPhone 15 Pro.... and waiting for something insanely great! Well, it seems Apple Intelligence is insanely great by functionality - not by name. A new golden era.

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nubus
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  • iOS 18 AI boost could be called 'Apple Intelligence'

    AppleZulu said:
    Or maybe marketing could lean into the potential confusion, with slogans like "It's not just AI, it's Apple Intelligence," or "Don't settle for just any AI, make sure it's Apple Intelligence."
    Look at the list of trademarks by Apple: https://www.apple.com/legal/intellectual-property/trademark/appletmlist.html
    1.  "Intelligence" is a very long word, and it is non-descriptive. Face ID, Touch Bar, Ceramic Shield, TrueDepth, CarPlay, Dynamic Island... short, short words, and clear.
    2. Including "Apple" into a product served by Microsoft Azure running MS OpenAI is a PR disaster. We will have Justin Long commercials for a decade.
    3. US can't even handle "Robert" without doing a short version. Apple Intelligence will be AI and then it will be pointless as a trademark.
    4. It must be able to support variants just like Retina. Pro, Super, Real,..
    williamlondonrobin huberdewmeCrossPlatformFrogger
  • iOS 18 AI boost could be called 'Apple Intelligence'

    At this point I'm almost ready to have Apple bring back the butterfly and name it "Knowledge Navigator" or "Apple Knowledge Services".
    byronlwilliamlondon
  • Craig Federighi ignited Apple's AI efforts after using Microsoft's Copilot

    Competent management would have also invested whatever it takes to have their own in-house LLM to power Siri and have their own AI datacenter infrastructure ready to go by now. 
    And this “AI data center infrastructure” you speak of — what would this power, and what income would this generate? 
    With Apple paying OpenAI - 49% owned by MS and hosted on Azure we see Apple making Microsoft stronger. Actively funding your competitors, having no control over core tech, and fumbling around copying products from Zuckerberg and Musk - that is Team Cook.
    williamlondon
  • Craig Federighi ignited Apple's AI efforts after using Microsoft's Copilot

    nubus said:

    Jobs made Apple the most valuable company in 2011. Cook has moved Apple down to #3. It has been a decade of iterative upgrades from Apple with AirPods and M-series being the stars. 
    "It has been a decade of iterative upgrades from Apple with AirPods and M-series being the stars." => The Apple Watch deserves credit as well.

    "OpenAI powered by Microsoft" =>  OpenAI is not powered by MS.  MS' CoPilot is powered by OpenAI
    Apple Watch was planned during the Jobs years but launched after. The launch was a disaster with it being marketed as fashion accessory. It took years for Apple to pivot it towards health. Not sure we can give Cook credit for Watch as an idea - but his team did fix the flawed launch.

    Microsoft owns 49% of OpenAI and it is hosted on MS Azure. The payments from Apple are boosting the investment and core AI platform of MS. Your privacy when using OpenAI is protected by Microsoft. Better hope Apple will pay for us to avoid that "MS Privacy inside" sticker.
    williamlondon
  • Craig Federighi ignited Apple's AI efforts after using Microsoft's Copilot

    blastdoor said:
    The quote that resonated with me from the WSJ article is that Apple can do pretty much anything they set their minds to. I think that really is the bottom line. Apple has competent management, smart employees, and practically limitless financial resources. When you have those things, you can do just about anything (within the laws of physics)
    Having an idea and an abundance of cash didn't work at Xerox PARC. It doesn't help much at IBM or Intel. The main new feature of iPhone 15 Pro was an extra button. USB-C was a requirement made by politicians. The main new feature of the next iOS will be... OpenAI powered by Microsoft.

    Jobs made Apple the most valuable company in 2011. Cook has moved Apple down to #3. It has been a decade of iterative upgrades from Apple with AirPods and M-series being the stars. 
    CrossPlatformFroggerwilliamlondondanox