jumpingcoco

Apple is the only tech brand that can be trusted, quietly waiting to be surprised...

"Focusing is about saying no", one of Apple's philosophy is that if we can't make a good enough product that satisfy our quality standards, aesthetic standards, practicability etc., given it's been a super cool technology, it is too early to be transformed into consumer products. Canceling Newton project and replacing with iPhone, as mentioned here, was a great example. Yet another good example is the autonomous driving project, this project has been going on and off for over 8 years and still in its testing phase, meaning keeping investing a little bit of money just to keep being updated and being informed of future directions, but because the result was far from satisfaction, they won't push too hard on this project. See how many cool technologies has come and pass? Microsoft's touch screen pads, Google Glass, even VR, they did not become a fashion due to their own limitations. Whereas one of the most successful example that Apple wait and innovate and blow away the public is the iPod, and currently Apple watch and AirPods, and in the future, iPads and most likely AR products like glasses. Back to our foldable phones, too many flaws in this technology, high failure rates in production, fragile nature and low pixel density of the plastic display who is also sensitive to scratches, and a fatal problem is its very limited practical use with extremely high cost, I actually think it will soon fade away until technologies mature and Apple integrate it into foldable iPads, which could be more useful.