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lewchenko said:There could still be truth to it.
$750 is still expensive. Flagship prices only 2 years ago for the mid range phone option if you consider the XS and XS Max the flagships now.
Broadly speaking , Apple might be finding that less people than expected are willing to shell out top money when cheaper options are available (iPhone 8)
The XR’s biggest problem is its size. I know people who have said they no longer have an upgrade path from either a 6/6S/7 etc as they don’t want a bigger phone and the XS is too expensive. The 8 is the only option for them and it’s not much of an upgrade. My wife is one of them. She would (and is) buying nothing instead which is a lost sale for Apple as she really wanted to upgrade.
Choice - it's a good thing. Let's hope that Apple continues to offer choice in sizes. I don't want to walk around with something as big and heavy as the Max but that doesn't mean that others should not. What would really be cool is a new phone size bigger than the SE but slightly smaller than the iPhone 8 with the new "liquid" retina LCD screen making the most out of the size. I think a phone like that would sell like hotcakes. The size of the iPhone 8 is about as big as I want to go, portability and one handed use is important to me.