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I have heard Buffett interviewed on CNBC about Apple several times, he says he made the decision, after one of his portfolio managers brought it to him. Berkshire Hathaway owns four huge stores called Nebraska Furniture Marts. Think Super Walmarts on Steriods. Each of these stores has a huge Apple kiosk inside its electronics department. He can see in real time what Apple products are selling, preferences, returns, etc. Using this info, he says that Apple has a certain stickiness with its customers, once you go Apple you don’t go back. So while all the idiot analysts were spreading FUD about weak sales last quarter, Buffett knew what was happening and bought with both hands. This is a big vote of confidence in Apple. After all, how many analysts have their own Apple stores to gauge what’s selling?