dmskalnm

Apple's VP and Managing Director of Greater China is Isabel Ge Mahe. Why is it being written here as Ge Yue?

Realize that the goal of AppleTV+ isn't to make the most money in the streaming business. The AppleTV+ unit isn't bound by a profit motive, since Apple makes most of its money on hardware. I believe one reason AppleTV+ exists is to make Mac and iPhone purchases more attractive, since you get a free year with a purchase. Fits neatly with the iPhone Upgrade Program.

It also exists to fulfill one of Apple's other goals: to leave the world a better place than we found it. It explains why Apple is focused on creating new things, instead of spending money on things that already exist. Maybe Apple would buy existing content if it was about to disappear, or Apple thought it was important enough to bring to a larger audience.  Because Apple doesn't have to make money on it, they can choose which projects to go forward with based on artistic or social value, instead of how much money they can make from certain demographics.

Third, Apple is one of the few companies that can even enter this market. This is probably a strategic move to make sure that they will be prepared when they need to buy something to prevent further consolidation of the movie and TV business.

AppleTV+ has had a small start, but over the course of the next 25 or 1000 years, it will have created so many things which never would have had a chance to exist without it.

I would like to see the taxes and fees added to the "Carrier Cost Per Month" chart. I know it might be difficult or impractical, but the price advantage of T-Mobile is misleadingly smaller without it. Maybe you could add a "fees in New York City" or "possible fees" length to the bars.