CloudTalkin

I don't know man.  This feels like typical Apple: deny, deny, deny the thing.  Right up until the moment they introduce the thing.  I just feel like MacOS has been slowly but surely iOSified (iPadOSified if you will) more and more.  Could I just be reinforcing my preconceived notions with non-coincidental coincidences?  Probably.  Likely.  

lkrupp said:

foregoneconclusion said:

Not sure what the point is supposed to be. Apple has to follow the same App Tracking Transparency rules as well, correct? So they're equally limited by that feature. 

Exactly. There’s nothing wrong with advertising as long as the consumer knows what is going on. And I for one would rather see ads based on my interests rather than random ads for everything under the sun that have nothing to do with me. As long as I have the choice to opt-out I’m okay.

Did you not read the article completely?  The new ads would be paid placement, not search related interest- based ads.  They would be the exact thing you say you don't want.
Do you not know what opting out means?  You're not opting out of ads.  You can never opt out of ads.  You only opt out of the one thing you say you're okay with: interest based ads.  So if you do opt out, you will only get random ads. The thing you said you don't want.  There is no scenario where you get no ads.

name, address, age, and devices registered to your Apple ID account. Information such as your first name in your Apple ID registration page or salutation in your Apple ID account may be used to derive your gender.

foregoneconclusion said:

CloudTalkin said: In this instance, no they don't.  Apple gets to circumvent App Tracking because -this is pretty clever imo, shady as hell, but clever nonetheless- Apple's ads wouldn't be associated with apps.  Apple's new ads would be tied to the App Store and broadcast directly in the Suggested Apps section.  

Apple specifically says that their ad platform doesn't do tracking. They say that they use 'contextual information' and 'segments' to serve adverts rather than personally identifiable data. Do you have info to provide that says otherwise?

https://support.apple.com/en-us/HT205223

I have read that link a number of times.  I've even provided it on AI on several occasions as substantiating evidence of something I've claimed.  To answer your question, I do have information that says otherwise.  The exact same link you provided.  I don't think you read it carefully enough.
Apple's definition of "track" is precisely worded:
Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.  Apple's definition of tracked only means what's bolded.  It does not mean they don't track.

The phrase 'contextual information' is a euphemism for tracking.  If I said Google or Facebook uses the following information to track you there's no way you'd rationalize and call it using contextual information.  You'd call it what it is; tracking.  
The contextual info: keyboard language settings, device type, OS version, mobile carrier, and connection type, device location, app store searches, Apple News (stories you read) and Stocks.  
Segments - broad spectrum tracking.  The information used to create segments: name, address, age, and devices registered to your Apple ID account. Information such as your first name in your Apple ID registration page or salutation in your Apple ID account may be used to derive your gender. Downloads, Purchases & Subscriptions.  How you interact with ads.

Separately you have location based ads that take that contextual information tracking and segmentation broad tracking to serve ads.  You may be wondering how you opt into location based ads.  You do so by giving the App Store or Apple News access to your devices location.  You don't do it by granting access directly for ads.

Everything I've claimed is in the supporting document you linked.  So in the strictest sense, as defined by that document, Apple doesn't track you.  But if you consider what they actually do to not be tracking, no argument I can make is gong to change your mind.  Which is fine. Opinions differ.  But I'd bet a considerable sum if I said Google and Facebook were doing the exact same thing (they 100% do btw)... I'd have your money and my money firmly in my pocket. 

foregoneconclusion said:

Not sure what the point is supposed to be. Apple has to follow the same App Tracking Transparency rules as well, correct? So they're equally limited by that feature. 

In this instance, no they don't.  Apple gets to circumvent App Tracking because -this is pretty clever imo, shady as hell, but clever nonetheless- Apple's ads wouldn't be associated with apps.  Apple's new ads would be tied to the App Store and broadcast directly in the Suggested Apps section.  

This would allow two ads to be surfaced. One ad related to what ever you search for in the App Store (this is already standard) and the new rumored ad would surface in a separate slot.  The second ad wouldn't be tied to a search, simply paid placement.

People keep conflating Apple's promotion of App Tracking Transparency (a privacy focused project) with an incorrect assumption that Apple has an aversion to ads.  Nothing could be further from the truth.  Apple likes ad revenue just as much as the other guys.  They've just never really been able to capitalize on it as well as the other guys... 'til now if this rumor comes to fruition.

larryjw said:

foregoneconclusion said:

Not sure what the point is supposed to be. Apple has to follow the same App Tracking Transparency rules as well, correct? So they're equally limited by that feature. 

Perhaps Apple will show the industry how to advertise without violating privacy. 

The only part of "tracking" Apple doesn't do when it comes to advertising is cross-site tracking - that's what ATT is all about.  But targeted advertising - tracking based on searches, purchases, apps, age, gender, location, etc.? They do that and have for the longest time.  Targeted advertising is on by default on Apple devices.  The user has to disable it, in more than one location too.  Most of us, generally speaking, don't want ads period.  From Apple or anyone else.

foregoneconclusion said:

The number of mini-LEDs and dimming zones is pretty crazy. For example, there are $3,000 4K TVs that have less than 800 dimming zones for an 85" screen size.

A 10,000 Mini-LED panel with 2500 local dimming zones is as impressive as all get out.  I haven't bought an iPad in 4 years.  I'm getting this one.  Apple surprised the heck out of me slipping an M1 in it.  Happy camper I am.   

The comparison you're making isn't like for like though.  The TV's you're mentioning are larger so a comparable number of Mini-LED's will give you fewer dimming zones.  Take for example a TCL 8 Series 75" Mini-LED TV.  It also has a 10,000 Mini-LED panel but size (same number of LED's spread over a larger surface) yields only 1000 local dimming zones instead of 2500 like the iPad Pro.  

Think about this, the Pro Display XDR only has 576 local dimming zones.  This iPad Pro screen is a beast.  It also matches the XDR in sustained and peak brightness. B.E.A.S.T.