Beats

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Beats
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  • Without any fanfare, Apple's tvOS 16 arrives at WWDC

    BeatsBeats
    Wouldn’t be surprised if Apple TV goes the way of iPod next year at this rate. 

    So much potential….
    lkruppOferentropys

  • Netflix could follow Apple TV+ in producing live streaming video

    BeatsBeats
    Apple TV has been a disappointment as far as innovation goes. I thought it would be crazy innovative. I thought Apple would somehow connect the service with iPhone/iPad/Apple TV/Watch/Mac. Instead we get something similar to Netflix where you just press play. Something that any service could do from YouTube to iTunes movies.

    When they first announced The Morning Show I thought it was an actual live show with news and interviews like Good Morning America, which I think would have caught way more attention. Now throw in user interaction. How about local whether with user photos and videos selected? How about a fitness segment where users can participate in to track their progress against other users across the world?

    I think live content is the next “thing”. Not sports but raw uncut, unfiltered niche shows. You guys should check out Fresh & Fit on YouTube. It’s one of the fastest growing “Podcasts” ever and the highest grossing almost every month through user donations. It’s also an absolute riot to watch live with crazy guests and unfiltered content. Had this show been an Apple TV exclusive, it would have broke records for Apple. Unfortunately it is the polar opposite to “politically correct” which I know is on the way out and will stunt Apple TV+. Growth.

    I think more real content like following an average joe’s weight loss journey with user interaction via Watch, FaceTime and Fitness+ would be innovative. Or how about a nerd’s struggle with dating showcased live? Throw in more user interaction. This is what the people want NOW. People are sick of cheesy linear stories that would never happen and I wouldn’t count sports as an “innovation” of live events. How about concert tickets on Apple Music or a live 24 hour news station on Apple News where both the left and right share the same station with user polls that you can participate in live or participate in FaceTime video questions and debate?

    Apple has it all in the palm of their hands but they’re innovating super slowly.
    lkrupp

  • Apple may release a cheaper Apple TV streaming device in 2022, says Kuo

    BeatsBeats
    mpantone said:
    Beats said:
    Making a worse Apple TV isn’t the solution. Make a premium version for once!
    Apple has a conundrum with its Apple TV hardware. Displaying video content (TV shows, movies, etc.) doesn't require powerful silicon.

    The 1080p Roku stick is $25 at Amazon; last year's 4K version is $34. You can buy one of each for the price of an Apple TV remote. So any recent A-series SoC has enough horsepower; it can even be a heavily binned sample with some CPU and GPU cores disabled. A premium priced Apple TV doesn't provide any benefit to Joe Consumer in terms of watching video. A 16-core M-series SoC isn't going to make that latest Marvel Comics movie look any better.

    However Apple is also marketing Apple TV as a casual gaming console. This does require more graphics horsepower but since the Apple Arcade games are relatively lightweight, today's Apple TV doesn't need to compete technology-wise with the Xbox Series X|S or the PlayStation 5.

    If you get a $500 Xbox Series X and subscribe to Xbox Game Pass, how appealing would an $800 Apple TV with an Apple Arcade+ subscription look? And what if you can AirPlay your iPhone to your television set and play games on that instead?

    If Apple wants to pursue the videogame market, they will likely need separate video streaming hardware and videogame playing hardware.

    The biggest issue is original content. Apple doesn't have enough compelling exclusive games for a $300+ console to survive today. Remember that at that price level, they would be competing with Nintendo Switch which has sold over 110 million units between the original and OLED models.

    Remember that another competitor is Nvidia Shield ($150, thirty dollars cheaper than the entry-level Apple TV 4K box) which runs GeForce NOW at 120Hz with the 3080 subscription.

    Apple will need to double down on original videogame content if they are going to compete in that market. They will also need to consider pricing very carefully because there are compelling alternatives where Apple TV is already priced.

    Videogame industry revenue surpassed Hollywood box office revenue back in the Nineties so it's clear to Apple where people's eyeballs are spending.

    I agree with this and everything has a solution (which is scary if you think 500 years ahead).

    The 4K Apple TV is too expensive. They should drop the price to $99 and keep it to only 32GB. This would be the “base” Apple TV. Then if they decided, the can make a cheaper option that is $49 with no remote or those original AppleTV remotes.

    Here’s where it gets fun:
    Apple can then develop a high end device for the rest of us. The crappy Arcade dilemma also has a solution.

    Speculators have come up with some pretty cool names.

    Apple TV Pro
    and
    Apple Arcade+

    The Pro version can have an M1 Pro and 256GB hard drive. With Arcade being partly streamed and iCloud, it in theory could be sufficient space.

    Now Apple can hire big studios to create big games for Arcade+. The subscription would be higher like $9.99 and included with Apple One high tiers.

    I don’t know where you got that $800 number from. I’d imagine it being closer to $499. 

    The problem didn’t seem to be with limitations or pricing but with Apple just not caring enough for gaming. They have more money than MS/Sony/Nintendo but aren’t willing to spend it on high end studios or original titles.
    williamlondonmuthuk_vanalingam

  • Elon Musk temporarily halts Twitter deal over user metrics

    BeatsBeats
    I thought he owned it already. Saw a few “Elon Musk buys Twitter” headlines. 
    cornchip

  • Apple's Director of Machine Learning exits over return-to-office policy

    BeatsBeats
    He didn’t wanna work.

    Nothing lost.

    jdw said:
    It doesn't make a lot of sense to us who aren't Apple employees, but I am aware that most of the appealing jobs are at the Cupertino headquarters, where the cost of living is absolutely insane.  It would be great to work at Apple while being able to live in an area with more reasonable rent and living expenses, which would only be possible if most work was done remotely.

    The solution is simple. Offer rent-free condos and homes close to the office, owned by Apple.

    Surprised they haven’t done this.
    zeus423ravnorodomAlex1Nmuthuk_vanalingam9secondkox2tmaybyronl