NYC362
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Apple takes over more NYC office space from Macy's
According to Apple Maps- it is a 1.7 miles to Apple Fifth Avenue and walking is estimated to take about 38 minutes. It is also just 1.3 miles and a 28 minute walk from Apple West 14th Street.
I do know that some people associated with Apple Music work in those offices. I would doubt they need al eleven floors now being leased, but I did work with someone who went to work there for Apple Music. -
Hack upgrades Mac Studio internal SSD for less than half of Apple's prices
muadibe said:Is M5 a typo? All the other reports I’ve seen have said M4.
Personally, I think they should be getting new Studios out the door like. yesterday. We no idea what might happen with import tariffs at this point. But if they do come, Apple products will get a lot more expensive...unless Tim "Apple" can convince Donald to make an exception.
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Is Apple Vision Pro a 'first year flop' or tomorrow, today?
Here's my two cents...coming from someone who was an Expert in a large store and provided a lot demos and sold several AVPs in the weeks after it was first available. I left Apple (for no singular reason, and do miss it a bit) back in the spring, so I'm not violating any sort business conduct here... it's just my opinion.
First, the AVP is an amazing device. The technology squished into a relatively small space is beyond words. I was able to use one not just in demo mode, but had one that I was able to link to my own Apple Account. Watching a hockey game on a 20 foot wide screen was incredible. The 3D and Immersive Video, just something that has to be experienced. It was always great when a customer jumped when the bear in the demo popped up.
But beyond all of that great stuff is the reality that this is an almost $4500 device with sales tax, and AppleCare+ (which you seriously must get). The audience for it is extremely limited just by the price point. Personally, I think Apple knew fully well when they released it, what would happen. One thing I learned at Apple in my five years, was absolutely nothing happens without a detailed plan and expectation of the results.
Apple released what is essentially a beta product. They knew fully well it was very expensive and had limited uses for most people. Even with my 25% discount, I didn't buy one because I knew I could do a lot more with the money with more personal benefit. But, what Apple is getting from the few hundred thousand they have and will sell (That number is nothing more from what I've read on sites just like this one. I have absolutely no clue as to how many have been sold.), is a boat load of data on what and how the product works and is being used. I know that the software improved greatly with just Version 1.1. Now they're at Version 2.1, and there are even more improvements.
The other thing about the device is when it came out, most of the talk was about entertainment and gaming. In real life though, it seems professional use is really where this thing shines- I sold several to a few engineers who couldn't wait to try it. Of course, we've seen stories about it being used in surgeries, and other scientific areas.
I really don't think the AVP is a dud. I think we're just at the beginning of it. Just like the iPad and the Apple Watch- they too seemingly had no real use. Now, they're are simply everywhere. I am confident that Apple is going to bring out a lower cost model- remember we only have Vision PRO... so Vision, or Vision SE is probably in some research lab in Cupertino. Down the road, it would surprise me to see a form of Vision Pro that look like eyeglasses.
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Trump says Tim Cook complained to him about the EU
As the rather secretive CEO of a company that values its secrets more than anything else, I find it really hard to believe that Tim Cook called a person known for blabbering about anything and everything to complain about the EU.
If anyone here has ever worked for Apple, you'll know exactly how I feel. It just isn't in the Apple DNA for something like this to have happened.
If it did, it is shocking. -
UK reconsidering USB-C charger mandate, after everyone else has already shifted
Look, leaving the EU was really an insane move for the UK. What is going to happen, is with standards like this, and probably many in other areas of life, the UK is going to adapt EU standards as their own. It just makes sense.
As far as Apple, with the exception of the mouse, keyboard, and trackpad, everything is already USB-C and those items will almost certainly switch over with the next MacBook/iMac product announcement as the EU deadline in the end of December.