Xed

kiehtan said:

I don’t think Steve would have envisoned, or tolerated, four different models of iPad or four different Apple Pencils.  

You say that, but Jobs tenure at Apple consisted of a lot of inconsistencies.

cincytee said:

Xed said:

Personally, I thought the ad was great and even after reading about several explanations as to why it's upsetting to some people, I don't get it.

Here's my take: Working musicians like me are so careful to protect and respect our instruments. They're connected to us and fairly fragile (my century-old violin is at its root a wooden box that could be easily destroyed). Seeing those instruments crushed in this ad was upsetting – not traumatizing – and, more important, did not make me want to buy one of these iPads. There are other ways to get the same point across, like having these objects CGI-sucked into a circuit board. Good for Apple simply to admit this ad misfired and move on.

Can you explain further why CGI instruments being compressed into the iPad was upsetting at all? I find the killing of puppies and murder wrong, but I didn't get upset when watching John Wick. At least with Apple's ad the intent was that the instruments ended up in the iPad whereas with John Wick the puppy was simply dead.

canukstorm said:

This is a great ad that conveys exactly what it's supposed to.  Apple is silly and weak to apologize for this ad.  So much for courage.  The Twitter mob making an unnecessary big deal over this ad need to get a life.

The outrage over an ad that correctly illustrates that the iPad can do so many things is ridiculous, but it takes courage to both acknowledge that you've missed the mark with a target audience and then to apologize for it. It's cowardice to pretend that an individual or company, no matter how intelligent or successful, has no blindspot.

Personally, I thought the ad was great and even after reading about several explanations as to why it's upsetting to some people, I don't get it. But I will fully acknowledge that I'm not an iPad user in the traditional sense so my viewpoint on this matter is, at best, very limited.

Luis.A.Masanti said:

Steve Jobs' vision was… ‘a computer that is a slate of glass’ —check AllDigital interview—.
That's right the actual iPad Pro. You are right.

But someone then add… a pencil, a (physical) keyboard, and even… function keys! (All those things hated by Steve Jobs!)

I don't think that's what Jobs meant. Jobs always put marketing first and the iPad with capacitance, multitouch was amazing device because it didn't require a physical keyboard, didn't require a stylus, and included an OS that was built around the HW with an idealized UX.

Remember that before the iPad there were decades of Windows tablets that were awful. And don't forget that the year before the iPad was announced there were lots of rumors swirling about Apple releasing a tablet which made CES in January 2010 very heavy with tablets. All of which had prices vendors thought would be competitive with Apple's macOS-based tablet as they all were thinking of how vendors did Windows-based tablets in the past. Then it was released at half the price an offshoot of iOS built up as iPad OS.

You may say bullocks to all that — which is fine — so I enter into evidence Exhibit A, released January 27th, 2010.

Exhibit A: https://apple.fandom.com/wiki/IPad_Keyboard_Dock

22july2013 said:

For this, Apple has just crossed the Rubicon and become as evil as FaceBook.

Yeah, that makes complete sense. /s