robaba

9secondkox2 said:

The new Mac mini can literally be as small and thin as a coaster. 

Take out the screen and cut a square chunk out of the new iMac and boom. Mac mini. 

Crazy. 

If Apple releases a new monitor, they can build in a magnetic area on the back to integrate the Mac mini and other devices do that it all blends. 

Although, with the recent addition of an exterior power brick to the new iMac that just plops on the floor, Apple seems to be getting away from that...

oh no. That just gave me a night mare. 

If Apple forces the power brick idea on the Mac mini... that’s just awful. 

Note to the Apple leadership team and cool industrial design peeps: we love your designs. But as Steve once said: design is not just the way something looks. It is about the way it works. 

The entirety of the setup looks and works better when you have one streamlined cable going from the computer to the outlet. not when you have another clunky thing to manage, nowhere to put it, so it just litters the floor, and so many prices to the thing that you feel like you’re putting together a lego set just to power your device. PUT THE POWER SUPPLY INSIDE. Please. 

its a desktop. It’s okay. Actually better than okay. It’s preferable to anything else. 

crowley said:

ireland said:

mattinoz said:

Wonder if they'll take the power supply out of the mini like the iMac make it half the height of the current one.

Awful trend.

Why?  If it keeps the main unit cooler then there's less fan noise and/or more thermal headroom for better performance.

MplsP said:

Apple obviously has a huge amount of experience with user interface and software design. What they don't have experience with is manufacturing things like cars. When you look at Tesla, that's been the big area they've struggle - getting an efficient manufacturing process down and Elon Musk has made this point himself. Part of the design process is designing something that not only works well, but is reliable and can be assembled consistently and inexpensively. Apple has manufacturing experience with iPhones, but cars are not phones, so that experience won't necessarily translate.

Both good points

The other issue is price. The car market is competitive and costly. Tesla did not post a profit until this year, and even their cheapest model (the base model 3) would be considered moderately priced at best. As others have mentioned, Apple's business model is to design a 'premium' product and price it accordingly. People are willing to pay a few hundred more for a quality computer that they know will work well and last. Convincing them to pay $10-20k more for a car when the competition is already priced at $50-100k is completely different proposition. 

Apples philosophy is to recognize processes that can use refining and design a product that seamlessly delivers a better user experience.  This is why they can get people to pay a premium for their devices.  Trying to guess where they are going based on what the current market is doing will only guide you astray.

YP101 said:

Well, Apple does not need to enter mass car market at the beginning. Start with reference car made like Sony did.
I am not sure why people think Apple will compete with Tesla at this point.
Apple just takes 100-500 orders only for high end customer like supercar maker. Cost will be start at $175,000+ with options will be sky is the limit.
Which Sony failed to do so. Sony should talk Nissan to make 500 pre order only. 
Apple has upper hand due to they have M1 or A14 chip.

No.  Apple is not Gucci.  They will sell a premium product, but not baubles for the 1%.

Apple can buy Lucid motor(if they failed) or other small electric auto company to hand made.
Apple should control QC so tight, they do not have any issue like Tesla QC problem at the beginning(Not sure they still have issue or not.) will be big selling point.
Total integration with Apple hardware and software.
Main console should be 12.9' iPad Pro and 11' iPad pro for the passengers.

The problem is, as explained by MplsP above, that QC begins and ends with product design.  Apple will need to partner with someone who can provide the experience of mechanical design/production in order to meet Apples standards.  Ever try to build something yourself (from scratch not a kit?). If you’re anything like me, the first couple tries were probably complete crap, only getting marginally better with practice.  That’s because I never took the time to become a craftsman in any specialty (well I got close in jewelry, but that’s it).  The same thing is true with hand built cars, unless you have craftsmen engineering and building the cars you get shoddy, ill fitting crap.  Some are willing to put up with that for exclusivity, but that’s not Apples MO.

Apple car comes with free usage of Apple TV+, Music while in the car.(license bound to car account. Not normal Apple account.)
Car key will be your iPhone's face id and main console panel also has face id that when driver side seat will recognize who seat on it and display presetting.
For the internet, Apple can use Space X internet service as included for 2-3 years free. After that consumer pay if they keep the car longer then that.
Yes.. Apple will do recycle program for own Apple car too.. For the environment.

If Apple can  pull this off seamlessly then it will be big hit.
Oh..  one more thing, by 2024 full auto drive should be normal feature.
Who knows. Maybe Apple start own auto insurance for own car at the beginning.

L5 or greater self driving cars are at least a decade away—what Tesla calls “full auto driving” isn’t even L3–and its accident records amply demonstrate this.

ro_ro_ur_boat said:

Since when did businesses becomes cry babies? 

ro_ro_ur_boat said:

Since when did businesses becomes cry babies?