WTH

The CEO should stop whining and get to work on Tile's next big product:  an anti-theft tracker that uses the Find My network.  Apple has deliberately designed the AirTag to prevent it from being used for that purpose.  Tile could own the anti-theft tracker market if they'd roll up their sleeves and stop complaining to the press.

lkrupp said:

MisterKit said:

Looks like Apple has hit another one out of the park.

Until, of course, Tile gets a judge to order Apple to stop sales because... anti-competitive. /s

Tile needs to stop whining and get their own "Find My" enabled tracker out the door.  Apple has made it very clear that AirTags aren't suitable as an anti-theft device.  Tile can own that segment of the market if don't let Chipolo take it from them first.

jd_in_sb said:

Such a bummer that air tags can’t be used for anti-theft. That was the killer app. 

Apple doesn't want the bad press of clickbait article titled "APPLE AIRTAGS USED TO STALK INNOCENT VICTIMS!" and the like.  Of course, there are already a multitude of products that you can buy to stalk someone, and no one cares.  But this will be Apple, and the haters will have a field day.

Hopefully Tile will quit screwing around and release their own "Find My" enabled anti-theft trackers.  If they wait much longer, Chipolo will steal that market right out from under them.

If authentic, these documents show something very important - a return to function over form in the MacBook line.  If REvil thinks releasing these documents hurts Apple, I think it's quite the opposite.  The ones to be hurt will be Quanta.

crowley said:

Failure would rely on:

Car thief having an iOS device
Car thief knowing what AirTags are
Car thief managing to find the AirTag in your car (while making their getaway)

And if they do all that then taking the battery out would seem to be an inferior solution to just throwing it out the window.

There's another factor:  The victim being aware that the car has been stolen.  It could be hours before he or she realizes that, at which point the thief could long since have learned he was being tracked, and removed the AirTag.  In fact, a smart thief would place the AirTag in someone else's vehicle, or leave it in a bus or taxi, thereby leading the owner and police on a wild goose chase.