Maybe stop giving Kanye West such an enormous media platform to document his mental illness? And I don't mean banning him from Apple Music. I mean just stop writing, blogging and talking about him all the time. Since he started these rants, his online presence has increased by a quantum level. So everyone, stop, just stop. Let him be Kanye, let his fans support him, and the rest of us can forget him.


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  • Apple gearing up to re-release revamped HomeKit architecture

    Unless you're a developer, here's the best advice you'll hear on installing beta software: don't. And if you still feel the need to, do a current backup first, and take your device offline.

    As a consumer/enduser, you have nothing to lose by waiting for the official release. I spent 14 years working for an Apple Specialist and then Apple Inc. and never, ever installed a beta on any of my devices after seeing people coming in crying about what happened when they did.
  • Future HomePod could detect dancing & change the music automatically

    Not entirely convinced that constant video and audio surveillance of me by my digital devices is a good thing…
  • Layoffs in some of Apple's retail channels have begun

    I worked for an Apple Authorized Sales/Service/Training VAR (there used to be hundreds of Apple Specialist stores). Apple started squeezing channel sales the day they opened the first Apple Store. Margins on Macs shrank from 10% across the board to 7% on consumer devices, and 10% on Pro. Then the MacBook Pro margin shrank to 7%, leaving only the outdated Mac Pro at 10%. Margin on iPhones, iPods, and iPads shrank to 4%. When a customer paid by credit card (virtually ALL our sales) the card co. charged us 3.5% transaction fee. We subsisted for a while on repairs, upgrades and training. Then Apple started soldering memory on the logic boards, and using proprietary SSD storage cards, which killed our upgrade business. Then Apple started to charge us the same price for battery, logic board & display replacement that they charged endusers who could just send their prepaid devices to Apple for service. After that, training started to move inhouse to Apple, and that was it for us, in 2013.

    This is why you no longer see Apple Specialists anymore. And I'm not complaining. Like so many others, I went to work directly for Apple (until retirement), and found out just how much better Apple is at what they do than my old employer was. I mistakenly thought we were the best and brightest. And I hold no grudge against Apple. Profit wasn't the sole, or even the most important goal. That would be providing a consistent and positive user experience when buying and using Apple products. That is best facilitated at the Apple Stores or online store. I'm still an Apple shareholder and user, and both have been VERY positive for me. It's the greatest company in the world, and makes the greatest tech products in the world, bar none.
    roundaboutnowBart Ymuthuk_vanalingamCluntBaby92hammeroftruthwatto_cobrasphericronnFileMakerFeller
  • Apple produced an event video for M2 Mac mini & MacBook Pro

    Interesting. Apple cut the price of the entry-level M2 Mini to $599 from $699.
    But third party sellers are still listing the M1 version for $699. Guessing it won't be long before those drop to $499-$549 real soon.
  • Apple's Services penetration isn't high despite years of growth

    red oak said:
    4% for Apple Care? My bullshi** meter just went off. There is no way it is that low I recommend you be more skeptical on reports. Or, at least fully understand the sample size and how they calculated the data
    I think you either misread or ignored the statement, which reads, "as low as 4% for some AppleCare options."

    While I firmly believe in AppleCare, and buy it for our Macs, iPhones and iPads (and have saved thousands with it (including the time my wife dropped her 256GB iPad Air and smashed the screen: that iPad cost $800 with tax, and it was replaced with a new iPad for $49), there are some options I consider superfluous. Apple Watch. AirPods. HomePod Mini. Apple TV device. Three have no moving parts to fail, and are inexpensive enough to replace in the unlikely event something fails. The Watch, sure buy AppleCare, for some very active or clumsy people, or people who don't take them off to shower or swim, but not for me. They're a bit expensive, but not enough to justify AppleCare in my mind.

    So I'm sure that at least 3 of those 
    mentioned have very low AppleCare sell-through rates.