kellie

Forget about the minutia of marginal improvements in application or iOS functionality. What Apple needs to do, be it through AI or expert systems, is two fold: 1. Instead of people developing expert level knowledge about what all the different menu functions offer, there should be a tool that reviews all of your current menu settings and assesses them for risks or inconsistencies or security exposures or usability and presents findings, suggested changes or confirmation of the user’s desires. 2. Especially for new users of iPhone products, provide an interview process and as a result of the interview the tool goes through and makes the appropriate menu selections. The menu structures have become so broad and so deep and complex that it is overwhelming for most users. I realize this is a difficult undertaking but there would certainly be basic ways of starting this with a focus on important features or security settings. The same could be done for the Mac. Plus it would be a very powerful tool that could attract Android converts to the iPhone. The annual updates on iPhone hardware improvements is a bit of a circus. Every year it’s the same thing. Marginally Faster, better, more capable hardware. But very little about usability or simplicity. Perhaps this is a skunkworks project, but I think Apple is too focused on the next big hardware “thing” , which I know drives revenue. But simplicity, usability and removing the technology burden from the average user could drive revenue as well.