kellie

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kellie
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  • Apple hampered its Siri ambitions by penny-pinching

    kelliekellie
    Apple’s historical strength has been hardware design.  Look at all the product launches Steve Jobs was famous for - they were mostly hardware hardware focused.  Devices were thinner, lighter, faster, sexier, colorful, etc. Software, usability, user experience, ease of use, functionality, etc. have always been secondary to the hardware design.  The culture at Apple is hardware and physical design focused.  It’s gotten to the point where the big iPhone annual updates are at best marginal improvements from the prior year.  And the Apple marketing team is very stingy in rapidly bringing new hardware technology to their products.  They want to control the flow of tech upgrades to maximize profits vs. maximizing the user experience. Which is why people have been frustrated with Siri from its beginning. I hardly ever use it as I’m constantly disappointed with its functionality.  

    If I were Apple I wouldn’t initially focus on general purpose AI chat bots.  I’d focus on AI tools to assist owners with configuring and optimizing their Apple products.  There are so many settings and configurations that are unknown or confounding to users.  There are settings that are critical to security, data protection, privacy, performance, etc that the vast majority of users are totally or mostly unfamiliar with.  Device management and optimization has become a “full time job” for people and it’s frustrating.  Using AI to help with device management and optimization would be extremely beneficial and a significant capability that would motivate the sale of Apple hardware.  AI to educate the customer about new features or new ways to use Apple software.  When customers have product questions, Apple support is truly frustrating.  Online queries drop you into old school online forums where the user is forced to wade through all sorts of customer generated content and there is no intelligent response that quickly and easily gets you a reliable answer. 

    So Tim and company, turn Apple Intelligence inwards to your products and make them easier to use, configure, troubleshoot and maintain.  Eliminate a lot of the overhead and friction of managing a device.  While simultaneously improving device performance, security and the user experience. You will wind up with a powerful reason for people to switch to Apple products and keep existing customers in the Apple ecosystem.  In parallel you can continue to develop general purpose AI tools, but focus on Apple product AI functionality first would be a game changer. 
    williamlondonAlex1Nneoncat

  • Trump's chip tariff threat takes aim at Apple's TSMC partnership

    kelliekellie
    bloggerblog said:
    What happened to open markets? I guess they're okay as long as no one can outperform us.
    Do you think China had an open market?
    thtneoncat

  • Trump's chip tariff threat takes aim at Apple's TSMC partnership

    kelliekellie
    Sarsara_777 said:
    I wonder if Tim is regretting that $1m bribe? or wondering if he should have made it $100m?
    Tim is facing the realities of doing business in China.  Tariffs will force him to confront the China challenge.  Apple could possibly build Mac’s or iPads in the US using lots of automation.  But iPhones still require lots of cheap manual labor which isn’t available in the US.  So Apple will have to accelerate moving more production out of China.  Which will upset the Chinese government to the point they might restrict iPhone sales in China.  A tough situation for Apple.  Trump will keep China from doing anything to Taiwan, which buys TSMC some time. 
    thtronnJohnDenver101neoncat

  • Indonesia says it expects $1 billion from Apple to lift iPhone 16 ban

    kelliekellie
    apple4thewin said:
    ajeffrey said:
    This is just blatant extortion by the Indonesian Govt. Why should Apple invest $1 billion in a country just so they can sell their products there. If I were Apple I would tell them where they can put there request and sell older iPhones, it's only the Indonesian public that will suffer.

    The real question is if Apple make $1 billion in sales in Indonesia 
    Apple needs to make a billion dollars in profits, not sales, in Indonesia, to justify the expenditure. I’m not sure if they manufacture anything there. 
    apple4thewinjas99killroyzeus423watto_cobraneoncat

  • Leak: what law enforcement can unlock with the 'Graykey' iPhone hacking tool

    kelliekellie
    mfryd said:
    22july2013 said:
    DAalseth said:
    I fully expect 47 to push through a law requiring Apple to build in a back door. With that, there will go our security. 
    How would you feel if the back door only was installed for non-American iPhones. Would you be comfortable with that? When you say "our security" are you talking about Americans, or citizens of the world, including Hamas?

    Trump doesn't have the constitutional authority to create any law. Maybe you know that, but the way you worded it sounded like he has some degree of law-making authority.
    It would be a challenge to install a backdoor for only non-American phones.

    The iPhone gets a lot of security from the fact that the hardware/software architecture is designed to not allow backdoors.  If you change the underlying architecture to allow backdoors, then American phones will essentially have backdoors, we will just have to live with the promise that they won't be opened.

    We know from experience, that US law allows the government to obtain search warrants without the subject knowing he is being surveilled.  We also know that Apple is a US based company and subject to US law.  Should Apple be presented with such a warrant they would be obligated to open the backdoor.

    Thus, in practice, you can't have backdoors that apply only to non-US phones.

    Now whether or not you think that Apple's level of privacy is a good or bad thing, is a different topic.


    Apple gets warrants all the time to provide access to iCloud data.  Your phone may be a secure sanctum from the government because of the security built into the phone and software.  But unless you take the extra step of doing a single key encryption of your iCloud data, all of that iCloud data is shareable with the government when Apple is presented with a valid warrant.  

    There’s also data in motion that the government has a better ability to hack not.  So I wouldn’t be too worried about backdoors on phones. The government has other ways a getting your data. 
    argonautwatto_cobraneoncat