40domi
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Apple is the worst tech firm for losing staff, claims flawed report
IMO you don't need a survey to know that Apple has had a brain drain, the problem is that they've lost a lot of their top engineers and replaced the with less than average ones, which hardly surprising with the state of Universities in the West, Apple needs to recruit from the Asian countries!
It's clear with the lack of innovation and poor upgrades over the last 2 years 😏 -
New 15-inch MacBook Air sales are half the figure Apple expected
The main issue is the base configuration, No one in their right mind will be purchasing 8gb 256gb any more, I'm just a normal user and 256gb is too small for me, I can live with 8gb at the moment, however even I know I need 16gb for future proofing. At £1700 for that config, it's just not good value, compared to 14" Pro.
The next issue is the M2 chip, basically it's just an over clocked M1 with the addition of a media engine, (most buyers of this machine aren't creators), so most buyers like me are waiting for the M3 chip. Consumers these days are too smart to fall for the usual hype.
The final issue is; once you get past the bigger screen, it's compromised at every level compared to the Pro's, Screen, speakers, Pro Motion, Camera, IO's.
Like I said, I'm just a normal user not a pro and the only upgrade I'm considering is the M3 14" or 16" pro.
Once you you get to 16gb & 512gb the 15" is just not value for money.
I said from day one, it was not as good as the hype and these sales figures don't surprise me.