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'Several people' could be the next Apple CEO, reveals Tim Cook
British journalist here: the standard is to use British English in all contexts apart from proper nouns.
2) I've never seen curb spelled as kerb before. It's not wrong over all, but since it's quoting Tim Cook, an American, I'd say the quote should use the American spelling.
https://www.grammarbook.com/blog/spelling/curb-or-kerb/As British English attaches different meanings to the homophonic kerb and curb, it is correct to use this spelling in this context.
