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Has Apple ever offered direct discount on its product? Not via Gift Card or Gift? I am wondering if 11.11 was the first time Apple did this. Also wondering why the discount were so large that any other countries don't get the same benefits. 

In a note received by AppleInsider, Guggenheim believes the "growth via ASP" from 2017 doesn't apply for this year. The iPhone XR's lower price tag is anticipated to be "ASP dilutive," in part because Apple is deemed to have made enough improvements in the LCD-based model that it will outpace shipments of last year's iPhone 8 range by approximately 50 percent.

WTF.

Last Year 

$999 - X

$799 - 8 Plus

$699 - 8

This Year 

$1099 - Xs Max

$999 - Xs

$749 Xr ( With an Attractive option of $799 128GB )

Not only does it not dilute the ASP, even if last year iPhone 8 were split in 50/50 between Plus, the $749 is still the same ASP, not calculating into many people are going for $799 128GB version. We will likely see another ASP growth this year, along with unit growth.

This gives Apple a competitive advantage, most of the android Phones in EU will now be average $30 more expensive, assuming devices maker don't do any mark up of the software. 

The iMac Pro is capable of 500W cooling, that means in theory with some cTDP it could be used inside iMac Pro. Not to mention the iMac Pro cooling could do some improvement / innovation. It is currently nothing more than a 1U Rack Design.

As for TSMC, it is heavily dependent on Apple, which provides about 75 percent of its business. And, while Apple is in a position where it could conceivably move on to a different supplier at some point, TSMC would likely find themselves in huge trouble if Apple ever walked away. 

sigh.