gregoriusm

fastasleep said:

johnwhite1001 said:

The box looks fake.  Cannot believe Apple would put a handle like that on it.

LOL — Yeah, they'd NEVER do that!

williamlondon said:

bobolicious said:

...and so do we get a lock slot after all, on the bottom with potential clearance if overhanging a desk, or maybe as shown perched on its side...?

Nice catch, though seems strange you'd have to situate it on the side like that to attach it.

Edit: I want one.

mark fearing said:

tjwolf said:

shareef777 said:

Considering how often I've read this team gets dissolved, I'm not sure the Apple Car will ever be a thing.

It's not even clear it ever was a thing!  That's the nice thing about rumors - you start one and then simply start another one saying the parties to the first rumor changed their plans.  Voila, you've gotten clicks/revenue on both.

Apple definitely wants to be in its customers' cars.  But I always thought their ambitions lay solely in CarPlay with a future version of CarPlay reaching further into the car - e.g. providing self-driving capabilities, etc.  Building your own cars is not only highly capital intensive, it's also not all that lucrative - at least not compared to the 30+% margins Apple gets from its iDevices and 70+% on its services.  Were any of the rumors that Apple was approaching car manufacturers to build a car from them ever substantiated?  I mean, I have no doubt Apple did talk to various manufacturers about such a partnership, but that could have just been to inform themselves what the margins, in fact, would be.

There is supposedly a "Project Titan" at Apple that relates to the car.  But that could simply be a software team working on self-driving features of a future CarPlay, no?

YUP. All rumors. No idea if the company was looking into it as a manufacturer or just looking into the tech behind it all to have a seat at the table. All rumors. Nothing ever said by the company. The project could be entirely software based. And it really is a totally different biz. My feeling always was, if they were going to get into it it would be through a service. In large cities you could join for X-dollars a month, perhaps in three tiers and have access to self driving cars of different sizes/scales. That’s the only way this makes sense. They do not want to start selling cars directly to consumers.

Xed said:

I'd love to hear from the people that think Cook should be let go. 🙄