steviet02

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steviet02
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  • Apple's 'Project Titan' chief to reportedly leave company, car team under pressure

    thrang said:
    Apple survived and prospered even after Jobs himself was gone...a little perspective here...no one is irreplaceable...


    They haven't developed or innovated anything since his death.  If you want to say the watch, the sales on the watch are underwhelming for sure.  

    This is the first year that iPhone growth has petered out and while forecasts aren't that great my suspicion is that people are seeing less and less reasons to upgrade.  So they now need to come up with the next product.  The watch isn't it. While no one is irreplacable the question is, is Tim Cook the guy? 
    stevie
  • Apple's 'Project Titan' chief to reportedly leave company, car team under pressure

    steviet02 said:
    Fair enough, and I stated in another post, that I realized they have hired Tesla Engineers and battery pack engineers so while I believe they have some talent, I'm not sure it's the right talent to design a car.  Elon Musks engineering and physics background was pretty extensive, if you haven't watched his bio or read about his background you should check it out, interesting.

    But look at it from a business standpoint, and Apples history in particular. Apples margins are crazy, ~50% and up in most cases.  The car business is a much different animal, assuming consumer facing, on margin levels that Apple would laugh at. Thats one of the reasons why Tesla isn't really profiting right now, it costs them too much for the battery packs.  I don't imagine Apple would be making their own, but if they do maybe thats where they save manufacturing costs, but the R&D costs outweigh that savings considering where LG and Panasonic are already. 

    Lets assume that some of the assumptions are correct, this chief had been put under unrealistic pressure and deadlines.  As a shareholder thats what concerns me about this particular post is that a 16 year veteran who has zero background in managing the design of a car was put in charge of it and not one person above him understands what it takes to build a car, let alone him.  It's an assumption but that part about unrealistic deadlines is what concerns me most.

    Musk is an impressive guy, but he's not designing the whole of Tesla's cars by himself. So he's his own company of engineers doing most of the actual engineering and design. Much like Steve Jobs, despite getting much credit, was t the guy doing the actual work, otherwise the VP who is leaving Apple really has no resume to boast about, right?

    So there has to first be recognition that there re many who apply their talents, in any company, to get the actual work accomplished, with appropriate direction from management.

    Then there needs to be recognition that, in every high tech company (I've started a couple, most recently TimeTrade.com), there's ALWAYS constant pressure to meet tight deadlines throughout every stage of product development.  That's a fact of life, not something that should raise any specific concerns.  

    Finally, we don't know that thi guy was put in charge of the project, the whole project, the first phase of tne project, the staffing of the project, or just building out the roadmap for the project.  Unless the 'personal reasons' are truly reasons that came up in his life recently, like a health issue, then it's a safe assumption that he would have telegraphed his exit well in advance, potentially sufficiently in advance to have had his role on the project circumscribed right from the start.  Anyone who has managed a startup, which such a project mirrors in many ways, knows how to shape the project's management team and how to project well ahead how each part of that management team will contribute.  It's as likely as any other scenario that this guy was thinking my about moving on, but agreed to stay long enough to help form the team and get the project to a certain milestone.  That's no less likely than the assumption he's just dropping out unexpectedly, leaving the project in turmoil.  We should give Apple a bit more credit than to assume that latter scenario.
    Musk was deeply involved in the design of the Roadster from almost all facets of the external design to the power electronics which provided the baseline understanding and learning of what it takes to produce and design that type of car. And even now, they are typically giving a wide window of time when the next vehicle will be ready and they frequently have missed those, and they have knowledge of what it takes to get a car to market.

    I think there needs to be recognition that designing a car by a company that has no history of designing and manufacturing cars means there is a lot of unknowns.  If it's true, as the post said, that there is unrealistic deadlines placed on the engineers without clear task goals it explains why some who have been there are leaving. He's apparently been in charge of this project since 2014 so it's not like it was a short period of time that he's been involved in this and I highly doubt they would have had him in charge of the project if they had known he was planning to leave.  Why you assume credit to Apple that someone couldn't possibly leave in turmoil is a little pie in the sky thinking.  Happens all the time, they might not be throwing fits on the way out, but leaking a story like this to the press is one way to exact a little piece of flesh from Apple, isn't it?
    canukstorm
  • Apple's 'Project Titan' chief to reportedly leave company, car team under pressure

    steviet02 said:
    Elon musk didn't start tesla motors.

    Edit: And considering musks background, from an engineering standpoint it's not crazy for him to have been involved . Supply chain master goes to Cook all the way. 

    Read back my comment. I didn't say Elon Musk started Tesla. I said he is leading the charge...

     And if having an engineering background is all that's required to gain other's confidence in one's ability to be involved in innovation of the automobile, well, I imagine there are quite a number of people with engineering backgrounds at Apple.
    Fair enough, and I stated in another post, that I realized they have hired Tesla Engineers and battery pack engineers so while I believe they have some talent, I'm not sure it's the right talent to design a car.  Elon Musks engineering and physics background was pretty extensive, if you haven't watched his bio or read about his background you should check it out, interesting.

    But look at it from a business standpoint, and Apples history in particular. Apples margins are crazy, ~50% and up in most cases.  The car business is a much different animal, assuming consumer facing, on margin levels that Apple would laugh at. Thats one of the reasons why Tesla isn't really profiting right now, it costs them too much for the battery packs.  I don't imagine Apple would be making their own, but if they do maybe thats where they save manufacturing costs, but the R&D costs outweigh that savings considering where LG and Panasonic are already. 

    Lets assume that some of the assumptions are correct, this chief had been put under unrealistic pressure and deadlines.  As a shareholder thats what concerns me about this particular post is that a 16 year veteran who has zero background in managing the design of a car was put in charge of it and not one person above him understands what it takes to build a car, let alone him.  It's an assumption but that part about unrealistic deadlines is what concerns me most.
    larryanetmage
  • Apple's 'Project Titan' chief to reportedly leave company, car team under pressure

    Rayz2016 said:
    Music players
    Smartphones
    Mobile processors
    Materials engineering

    Those are a couple of other things that Apple didn't have the talent to build. Thank god they steered clear of all that, eh? It would've been a bloodbath!

    Youve also missed something else here: Apple is never first to market. The iPad project started before the iPhone was conceived, which meant they must have been designing it for a good five years before it saw the light of day. They don't have to be first; they have to be better. 
    3 of the 4 don't even remotely compare to designing and manufacturing an auto. The 3rd item they purchased.  They have hired some ex tesla employees and battery engineers but that doesn't mean you know how to design a car. 

    its also easier to risk failing at a music player than a car.  A lot more investment in machining and r&d. So it has to return money and there won't be 60% profit margins on a car. 
    larrya
  • Apple's 'Project Titan' chief to reportedly leave company, car team under pressure

    genovelle said:
    steviet02 said:
    I'm more concerned why Apple is venturing into this realm. While one could argue that a cell phone was outside of their business years ago, they at least made portable devices with batteries and storage prior to that. This seems so far outside the zone for them thats almost incomprehensible that they would even know what time frame to assign tasks.
    Electric cars are the ultimate portable device with batteries and storage. 

    And when you say 'ultimate' you really mean complicated automobile that contains suspension, controllers, motors, and must operate in all climates.  Its nothing like a portable storage device, but it's that type of understanding that worries me about Apple on this one. 
    larrya