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  • Apple readying 96W USB-C power adapter for 16-inch MacBook Pro

    hmlongco said:
    Damn. Pretty much means that no current docking station or monitor will be able to provide sufficient power to run the computer on a single cable.
    The new LG UltraFine 5K, from the Apple site: "Up to 94W over Thunderbolt 3 or USB-C for host power and charging"


    The above LG page also confirms 94W. You have to look for the 27MD5KL-B part number -- I found the part number on the Apple site, then searched for it on the LG site. If you just go looking for the UltraFine 5K without knowing this, you'll find the 27MD5KA-B page, which says it goes up to “85W” (also notice this is 2W below the Apple 87W power adapter spec, just like 94W versus 96W) for charging :


    Not sure what this means, but it certainly looks like they've increased the charging power in the L model, which they specifically market as being for "macOS compatibility." That would suggest Apple required it for sale on their site, in anticipation of this new, upcoming MBP.

    NOTE to Mike W. et al. ... If this is true and LG is selling a special version of the UltraFine 5K on the Apple site that is buried on the LG site, this would be useful information to make more widely known. 
  • Apple accused of trademark abuse in new 'Memoji' lawsuit

    Apple's listing on the Trademark List appears to be something of a fuck you to these folks. Memoji as listed there now is all-caps MEMOJI® (unlike every other mark listed) and if you look at the original lawsuit, you'll find the Android app was using MEMOJI while Apple was using Memoji. This is also in contrast to how Apple actually uses it, as Memoji.

    Basically Social Tech filed an intent to use MEMOJI [Pseudo mark: ME MOJI] in April 2016 and then, more than two years later, was still not ready to go when Apple launched Memoji. They then scrambled to put something out so they could capitalize on having filed the intent to use and maintained it over those two years.

    Also, the trademark application that Apple did buy was for MEmoji ... [Pseudo mark: ME EMOJI] -- filed April 2017.

    So they are different.

    Maybe when Apple's lawyer cites "common law" in its defense he is talking about the fact Social Technologies did not launch until after Apple did so. So they can't complain about getting swamped, and they have no right to recompense for that. Apple isn't required to sit around waiting to see if Social Tech will ever launch. They can argue about ME EMOJI versus ME MOJI, but that's all. And maybe that's a loser for Social Tech, because ME EMOJI is a stronger pseudo mark than ME MOJI -- WTF is a "MOJI" ? -- when Apple uses "Memoji."
  • Editorial: Free advertising for Apple Card isn't coming from unit sales or market share

    Appleish said:
    I made my first purchase on Apple Card tonight (a movie rental on Apple TV) and it hasn't shown up in Wallet yet. I thought one of the benefits of Apple Card is the quickness of response? So far, it's just another poky credit card.
    It has nothing to do with the card. Some charges like monthly subscriptions are processed by themselves right away, but for rentals and most other things (books, songs, movies, apps) they wait to see if you rent or buy more so they can group them together:

  • Editorial: Apple's use of 'iPhone Pro' is a marketing label, not a personal description

    Apple’s first use of “Pro” was in software: “System 7 Pro” (7.1.1)

    It could do more than the standard 7.1 because it came with a suite of “Pro” tools like PowerTalk 1.0 (the original Apple email client, including the first version of what would later become Keychain) and AppleScript 1.0. To run these smoothly, you needed a recent system with maxed out RAM. It wasn’t free, either. You had to buy it. $150.

    It was a one-time thing. These extras were included with the standard System 7.5, and PowerTalk died soon thereafter, killed by SMTP. I could be wrong, but I don’t think “Pro” was used again until 2006, when Jobs resurrected it for the Mac Pro and the MacBook Pro.

    Obviously, Jobs and Apple were aware of the earlier usage of “Pro” — one of the first things he did was rescue Keychain from System 7 Pro. So I’d define Apple’s current use of the term as follows: Pro software requires Pro hardware. Software sells systems. It’s as simple as that.

    It’s got nothing to do with who’s a “Pro” and who isn’t. It’s about what software requires what hardware. 
  • Mac Pro's lessons learned will trickle down to all 'Pro' products, says project lead

    lkrupp said:
    ireland said:
    Anyone like to guesstimate what a fully speced-out new Mac Pro with display will cost?
    $50K at least. The 28 core Xenon CPU is $15,000.00 just by itself on Amazon. Pixar, Lucasfilm, Industrial Light and Magic and others will be buying truckloads of these machines. 
    The 28 core Xeon-W with the requisite memory capacity lists at about $8000.00 — Apple seems to be using an as-yet unreleased edition of this, so somewhat more ... But yes, the full compliment of RAM will be god-only-knows how much. $50K seems a good guess.