retrogusto

I too think that lots of people will want to try it, but not many will feel compelled to spend that kind of money on the first generation device. It seems like incredible technology, but the battery life and comfort will need to be worked out in future iterations. Right now, there’s a somewhat awkward-seeming 2-hour external battery, but the bigger limitation might be the comfort; I think Marques Brownlee said that it was very impressive, but after 15 minutes he was ready to take it off, due to the weight. But hopefully we’ll all be so blown away that we won’t be able to resist the temptation. 

Kind of weird that Apple could think that you would never want to use the Action button without taking the phone out of your pocket. For some things, sure, but for silencing your phone, the mute switch was already better but now even more so.

Pricing for the 15 Pro starts at $999, not $1,099.

mikethemartian said:

Isn’t scarcity by design?

Probably not in this case. Apple wants to sell as many phones as possible, as soon as possible. The sooner the customer gets their new phone, the sooner they’ll be ready to replace it again, and the less likely they will buy something different because they can’t wait. Presumably the best margins are on the most expensive phones, so even if prospective Pro Max buyers just get a different iPhone because they can’t wait for the Pro Max, it will still mean lower revenues and lower profits for Apple. Also, they want to entice switchers away from Android, to get them into the Apple Services ecosystem ASAP. Scarcity can work for a company like Ferrari, certain clothing companies, etc., but in Apple’s case, given their significant market share, the likelihood of winning business by convincing people that they’re joining a highly rarified group is outweighed by other factors.