timmillea
About
- Username
- timmillea
- Joined
- Visits
- 62
- Last Active
- Roles
- member
- Points
- 869
- Badges
- 1
- Posts
- 285
Reactions
-
The new Apple Silicon Mac Pro badly misses the mark for most of the target market
Three awful mistakes in a row - the wedge-less MBA, the monstrosity Studio and now the Mac Pro which alienates all its key markets. I was present for the second coming of Apple but I feel that golden era has sadly passed. I doubt the 'Vision Pro', with such limited use cases and such a high entry price will alter Apple's destiny.
As an investor, I would start buying up unopened Macs from a few years ago and putting them into storage. They will never be as good again. -
Several Macs have been cut off the support list for macOS Sonoma
There is a huge difference between 'no longer supported' and not running the latest version of the OS. The latest versions of the OS are designed to exploit new hardware features not present in older machines, while older machines are still supported with updates to the latest versions of the OS that they run. Apple have an excellent record on this.
I have an M1 MBA 16GB/2TB. I hope to get another 10 years of life out of it. I regard it as the finest Mac Apple made and there is little sign of that changing at present. -
Apple's new 15-inch MacBook Air with M2 processor is 12x faster than Intel's version
john-useless said:Here's more to think about: For the purposes of this discussion, forget that the 13-inch M1 MacBook Air is still presently on the market for $999. With the 13-inch M2 MacBook Air now at $1,099 and the 15-inch M2 MacBook Air at $1,299, does anyone think there is enough of a market for Apple to sell a newly-designed 11- or 12-inch MacBook Air for $899?
Although the low price for a traditional laptop would certainly be appealing to some, I tend to think that the time for 11- or 12-inch Mac laptop models has come and gone — we'll never see one of those again. If sufficient demand had existed the last time such models were available, presumably Apple would have introduced newer versions of those models rather than discontinuing those sizes altogether. (The last 11-inch MacBook Air was discontinued in October 2016 and the last 12-inch MacBook went away quietly in July 2019.)
Or, potential market demand aside, perhaps Apple wants to satisfy demand for smaller screens only by offering the various iPad models.
1) A large number of people use their MBAs in clamshell mode connected to an external display and bluetooth keyboard and trackpad. They only use it as a laptop when they are travelling and small-size and weight is then an advantage.
2) While 'bigger is better' in the US, in the Far East and a section of the global population generally, 'smaller is better'.
The MacBook Air was launched as an impossibly small and light laptop - made possible by the miniature hard drive that Apple adopted from prototype (the same tech later became the Microdrive) - with relatively poor performance and at a premium price. SSD chips have eliminated that constraint. There is huge demand for impossibly small and light laptops. Apple could sell an 11" OLED MBA at a higher price than the 13" MBA.
As with TVs, if you want a larger screen just get closer to it - aptly demonstrated by the Vision Pro which only has 1" displays. -
Rumored Mac Studio trade-in points to possible refresh during WWDC
The usual argument has played out between those who just want ports and power versus those to whom beauty and form matters. Jobs thought design so paramount that he gave Ive equal status to do anything he wished in the entirety of Apple. This is what Irked Tim Cook, before Jobs died and certainly after. Ive was, in the Apple scheme of things, Cook's superior. Cook is more focussed on giving customers what they say they want - ports and power. Hence the Mac Studio. Ive imagined products that could not even be built and categories which did not even exist before Apple realised them. Tim Cook is a logistics man, not a dreamer nor appreciator of form.
The M2 MBA is another example. The iconic and practical wedge shape of all previous MBAs, very expensive to manufacture (or copy) due its complex stacked battery arrangement, was sacrificed to save money. An Apple crime if ever there was one.
The ports and power people have taken over. Beauty, dreaming and perfection are dead at Apple. -
Rumored Mac Studio trade-in points to possible refresh during WWDC
The Mac Studio is a design monstrosity and should never have been produced by Apple. I agree that it was probably an interim product before the Apple Silicon Mac Pro could be released. Even so, it was a terrible mistake, tarnishing the design credentials of a design-focussed brand.
A 15" MacBook Air, if true, would be a further dilution of the brand. The MBA is a small and light laptop that fits in an envelope.
Since Sir Jony Ive left, Apple appears to have lost its way.
There is a momentum from previous successes but any more crap from Apple will start to impact.