sirozha

iOS will never be for content creation. If one is in the business of creating anything other than home videos, iOS is not the right platform for it. Even when iOS is used as a serious business device, such as in meducal offices, it's mostly used for content consumption, such as pulling up patient charts, looking up medicine, etc. If there is any content creation on iOS, it's very limited and light. Many have tried to use iOS for content creation when the first, second, and third generation of iPads were released, and after some significant efforts, most folks have given up. iOS has been artificially held back by Apple to prevent it from canibalizing macOS. In my opinion, Apple has made a terrible mistake by using this strategy because it stymied the growth of the iOS market share while not really helping macOS grow its share. Because iOS devices are so profitable, if the canibalization of macOS by iOS had indeed happened, Apple would not have lost revenue and probably would have grown profits at a higher rate due to capturing a larger market share with iOS. 

We know how the events unfolded. The iPad lost its market share to cheaper tablets because even though iPad has always been a superior device to other tablets, there's not much that iPad could do that other tablets could not. The price of the iPad is so much higher than most android tablets that it makes little sense for people on a budget to buy an iPad. If they have bought one already, there's little incentive to upgrade it to a newer one. 

At this point, chances are iOS will remain a content consumption platform. However, this doesn't mean that Apple will not release a hybrid device that runs iOS in the tablet mode and macOS in the docked mode. At this point, nothing prevents Apple from creating such a device besides the stubborn refusal on the part of Apple to build such a hybrid device. I have no doubt such a device has been built and is being tested in the Apple's secret lab. The question is if it will ever be released to the masses. Tim Cook would have to walk back his denial that Apple would ever consider such a device if he decides to release it. 

I, for one, can't wait for this device to be released. This is the only way that Apple can grow their tablet and laptop/desktop market share. Otherwise, both platforms will gradually slide into oblivion, and iPhone will be the only meaningful Apple's platform from the revenue/profit perspective, which is a dangerous road for Apple to take. 

hamconsoh said:

My iOS 10 Settings don't have anything like that described in the article.  There is no AppleTV Remote Keyboard option in my Notifications settings on my iPhone.  It is a 7, running iOS 10, with the Apple TV Remote app installed.  Is there some trick I'm missing?

Same here. iPhone 7 running latest iOS 10 with the Apple TV Remote app installed. No Apple TV Remote Keyboard option in Settings > Notifications. Rebooted the iPhone, made sure Apple TV 4 is running the latest tvOS. Tried to do the search on Apple TV 4 with Siri Remote And noticed that the Apple TV Remote app now reacts to the selection of the search option by Siri Remote and the app now presents the keyboard mode, but this only happens when the app is active on the iPhone. As soon as I lock the phone, there is no more iPhone awareness of what's happening on the Apple TV. So, the keyboard notifications are not working. 

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iPhone 6s: the Apple TV Remote Keyboard option is present in Settings > Notifications even without the Apple TV Remote app installed. Once I installed the Apple TV Remote app, I confirmed the behavior described in this article. Everything is working as described. The notifications only arrive when the phone screen is on, but they are visible in the lock screen, and using ForceTouch one can use the keyboard to enter characters in the Apple TV search field without unlocking the iPhone. 

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Therefore, this seems to be an iPhone 7 issue. 

The higher labor costs in the US could be partially offset by the lowering of the corporate tax and repatriating the capital back to the US. In the long run, the profit margins of around 40-45% that Apple has been showing would likely be in the mid-30% range, but this would also apply to Apple's competitors, and thus should not cause any long-term negative effect for shareholders. Apple has been accumulating mountains of cash due to its high profitability, and the stock has been moving sideways for the last 4 years. In fact, the AAPL stock price is now lower than it was in August of 2012, so it's been 3 1/2 years of lost time for long-term AAPL investors, whereas the amount of Apple's cash reserves probably doubled since then. 

Apple has no clear vision about what to do with the mountains of cash that it's sitting on. If Apple could repatriate the cash reserves back to the US, it could at least increase the dividend and thus compensate the shareholders for a temporary effect that the lowering of profit margins may cause. In the long run, I believe everyone would win if the US government created favorable conditions for the US companies to bring manufacturing back to the US by a combination of increased tariffs on goods manufactures overseas, by instituting a lower corporate tax rate, and by other measures. We could also lift the US inner city population out of poverty if we brought production back to US cities, and thus the tax payers would benefit because of the reduced cost of social programs that would not have to be used to support tens of millions of poor Americans who are currently unemployed due to the lack of high-tech skills required to participate in the current US labor market, which is devoid of manufacturing jobs. 

So, now the terrorists are going to try to extort money from Apple.