lmac

Impressive hardware is not enough. The Vision Pro needs a killer app, a purpose for existing, that justifies the price, which creates a user base and drives further development. That in turn drives the price down. Apple needs to find a partner or develop that killer app themselves. Remember the early Mac? It wasn't until the Laserwriter and Aldus Pagemaker came out that Mac sales took off. Desktop publishing was the killer app for the early Mac. What will it be for the Vision Pro?

As to the argument that doing manufacturing in China would positively influence the behavior of the PRC government, that hasn't really worked out as well as America had hoped. Could be worse I suppose, but they aren't great. It also makes it very easy for them to steal our intellectual property when we actually build our products in their country with their labor force. On the bright side, the PRC is unlikely to ban Apple products in China for fear of a full Apple manufacturing pullout.

As labor gets more expensive, and exploited labor looks bad for a company like Apple that cares about its corporate image, shifting more manufacturing to robotic assembly  (why not even back home?) is inevitable and a good plan where practical. Diversifying manufacturing to other low cost labor countries like India also makes sense in the short term, but I'm sure we will inherit another set of political problems in most of those places.

Apple should run each division like its own company. Then they might be more interested in some of their projects that aren't as high profile.

There is no honor amongst thieves.

Ok, boomer.