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Not just music: Apple's purchase of Shazam will aid augmented reality pursuits
I'm probably wrong but, if the embedded video shows the extent of what the Shazam AR engine can do, Apple did not buy Shazam for its AR capabilities. But, of course, I also can't figure out what Shazam's value is for Apple (perhaps it is like Amazon owning IMDB or Sony previously owning Gracenote?). My best guess is that there is some need for an "always-listening" song identification feature and paying Shazam on a per-use basis was not economic. But this seems inconsistent with Apple's privacy-first approach. Maybe some local version or robust anonymization/activity deletion? -
Apple's 2017 iPad lacks always-on 'Hey Siri' support, despite inclusion of M9 chip
Huh. Could it have anything to do with the rumored Apple Assistant device, a trade-up feature per-se to differentiate it from the newest Apple iPad?I agree 100% with this. Related: iPad's recognition of "hey siri" from across a room is weak relative to echo and google home (not that Apple has claimed it is supposed to work well from a distance). By handicapping "hey siri" (so it requires being plugged in), Apple may reduce complaints from those who, like me, tried to use Siri on iPad as an Alexa/Google Assistant alternative. The focused microphones of the dedicated devices really make a big difference in usability.
Good catch BTW.