rezwits said:

...especially that we have peaked, due to almost all features being seen/met...

You've got to be kidding...

how about:
* Being waterproof
* OLED with 0-black level and no layer of backlit
* decent screen to body ratio
* camera that does not produce crappy blurry pictures in low light conditions: http://cdn.bgr.com/2016/02/tim-cook-blur.jpg

jungmark said:

jason98 said:

You see, Tim, all it takes to return a company to growth is just making something best in business for a consumer: namely the camera (http://www.dxomark.com/Mobiles/Samsung-Galaxy-S7-Edge-Mobile-Review-A-new-champion) and the screen: (http://www.displaymate.com/Galaxy_S7_ShootOut_1.htm#Conclusion: "the Galaxy S7 becomes the Best Performing Smartphone Display that we have ever tested").

When was the last time iPhone had something best in the industry? 
2010, iPhone 4 - Retina display
2013, iPhone 5s - Touch ID

And when do you say are going to upgrade the screen? 2018?
Tim, with all respect you should leave.

Hey Genius, The iPhones's been growing from 2007 to late 2015. Like you said, they weren't best in a spec list battle over that time but they had the best damn phone.

What's good about Sammy's display if the OS sucks sh1t. 

Although I agree with you that Android OS sucks, it is still a subjective matter. What is objective are the two reviews that I mentioned above. These guys are not fanboys, but reputable professional reviewers who do their job with scientific approach. It is really a shame for Apple that both camera and screen now lag behind the competition. And yes, there is a person who is responsible for it. 

You see, Tim, all it takes to return a company to growth is just making something best in business for a consumer: namely the camera (http://www.dxomark.com/Mobiles/Samsung-Galaxy-S7-Edge-Mobile-Review-A-new-champion) and the screen: (http://www.displaymate.com/Galaxy_S7_ShootOut_1.htm#Conclusion: "the Galaxy S7 becomes the Best Performing Smartphone Display that we have ever tested").

When was the last time iPhone had something best in the industry? 
2010, iPhone 4 - Retina display
2013, iPhone 5s - Touch ID

And when do you say are going to upgrade the screen? 2018?
Tim, with all respect you should leave.

iPhone 7 major "features":
- No antenna lines
- No ugly camera bump

Pretty novel approach to innovation, let's break something first, then fix it with pride.

"Built for the future" ???

Compact phones are great, and internal components matter, but not in a device with 4" display. As a matter of fact iPhone SE has absolutely worse screen to body ratio in the industry - a little over 60%