flydog

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flydog
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  • Apple sues US Patent Office over augmented reality trademarks

    Apple has not filed suit against the USPTO. The lawsuit names ZeroDensity as the defendant, and is an appeal of the USPTO's decision to deny the trademark registration. Saying they are suing the USPTO is like saying the person who is appealing a criminal conviction is suing the judge. 
    byronlOfermuthuk_vanalingamwatto_cobraroundaboutnow
  • Don't use a smartwatch or smart ring for blood glucose monitoring just yet

    Honestly speaking... I never understood why we need this function.. 
    You meant you don't understand why you need this function right?
    watto_cobraStrangeDays
  • Apple Watch ban back on, court denies Apple's appeal to keep it on the market


    neoncat said:
    deckert63 said:
    Is Masimo a real healthcare technology firm or are they a patent troll? If the former, not sure why apple doesn’t pay them the license fees like they do Qualcomm. If the latter, may Masimo rot in special place in hell only reserved for patent trolls. 
    The tale is an interesting read, you'd do yourself a favor to at least Google a basic summary of what has happened and why. It involves Apple poaching employees from Masimo, one employee in particular lobbying Apple for a job, said employee only lasting a short time, and Apple bringing a pulse ox measurement device to market much faster than would normally have been expected given the complexity of the technology.

    One does genuinely wonder, however, what Apple's end game is. They get into these situations where they become so convinced of their own piety they tend to ride the train straight to hell instead of looking for a convenient and practical way to get off. A little humility and less hubris would serve Apple well as a brand and as a company.
    Poaching is not illegal, and neither is designing around a patent, regardless of whether it is done with or without "poached" employees. And of course, bringing a product to market is going to be faster if you have the help of your competitor's former employees, which is why every company on earth, including Masimo, has done it.  All of that may repulse your own sense of morality, but none of it standing alone establishes patent infringement or any other tort.


    jibthtflashfan207ronndaven13485watto_cobra
  • Apple Watch ban back on, court denies Apple's appeal to keep it on the market


    (a) Why doesn't Apple just pay whatever licensing fees Masimo demands? Any amount would be pocket change for Apple.
    (b) Why doesn't Apple just BUY Masimo and be done with it?
    (a) If someone rear ended your car and demanded you'd pay for their damages, you'd simply write a check?
    (b) Why wouldn't you just buy their car and be done with it? 

    grandact73thtwatto_cobra
  • Apple's App Store anti-steering rules are gone, but the replacement isn't much better

    Apple's limitations and continued collection of a commission will likely light new fires for litigation opportunities
    • Hosting
    • Bandwidth
    • Technical support
    • Xcode and all the other developer tools
    • Apple-developed frameworks
    All of that for only $99 a year, a rate that hasn't changed since the App Store opened 16 years ago. If Apple is at some point forced to stop charging a commission, prepare for that to increase and potentially have itemized billing. Per-gigabyte bandwidth charges will add up very quickly for popular apps that are hundreds of megabytes or more, as well as monthly per-user licenses for Xcode.
    You conveniently overlooked the billions of dollars in ad revenue that Apple generates from developers who 16 years ago didn't need to spent anything on advertising.  Apple doesn't just collect 15 or 30%, they collect closer to 50% once advertising is factored. 

    And most of that laundry list of crap you mentioned is either of nominal cost or not worth the 15-50% a developer pays Apple:
    • Hosting and bandwidth - practically free these days - For an app earning $100k a year it certainly doesn't cost $15k to host a store.  Maybe $50 a month. 
    • Tech support - Seriously?  Apple's tech support is limited to 2 incidents a year, and is basically worthless.  Nothing is ever resolved.
    • Xcode - Another hot piece of garbage - bug riddled junk that could easily be replaced with a third-party tool if Apple allowed it.
    • Frameworks - this doesn't make much sense. If Apple didn't offer frameworks, no one would be able to develop any apps.  The existence of third-party apps benefits Apple just as much as developers. Would anyone buy an iPhone if there were no third-party apps?  Nope!  Would people be locked into Apple's ecosystem without third-paerty apps?  Again, no.  Would Apple be able to charge for advertising of third-party apps?  I think you get the idea.
    The fundamental problem is Apple offers very little (practically nothing) in exchange for the absurd commission. Also Apple treats developers with disdain as if they were the lowest scum on earth.  

    The only real benefit Apple offers is the existence of a large user base to market apps to. 

     



    avon b7williamlondonmuthuk_vanalingam