Microsoft says Apple's 'post-PC' view is wrong, claims it's a 'PC+' era
Speaking at the company's Worldwide Partner Conference on Wednesday, Microsoft Chief Operating Officer Kevin Turner refuted Apple's "post-PC" view of the current computing industry climate, instead dubbing it a "PC+" era.
Turner admitted that Microsoft and Apple have different approaches to computer operating systems with the Cupertino, Calif. company focusing on a divergence in mobile and desktop solutions, reports The Verge, but claims that the Windows maker has the correct interpretation of what consumers want and need.
"Apple makes great hardware," Turner said. "The reality is in the OS we see things differently. They've talked about it being the post-PC era, they talk about the tablet and PC being different, the reality in our world is that we think that's completely incorrect."
The executive described the "PC+" world as one that uses a unified OS between all devices, as seen in Microsoft's new Surface which will run a complete version of the company's upcoming Windows 8 platform. The stripped-down down ARM-centric Windows RT version of Surface was not mentioned.
"We actually believe Windows 8 is the new era for the PC plus," Turner said. "We believe with a single push of a button you can move seamlessly in and out of both worlds. We believe you can have touch, a pen, a mouse, and a keyboard."
In contrast to Microsoft's ideas late Apple co-founder Steve Jobs famously said: "If you see a stylus, they blew it."
Current Apple CEO Tim Cook's ideas are in line with the Jobs' and sees Microsoft's PC convergence as poorly conceived. During the iPad maker's second quarter conference call, Cook said "you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user." He went on to explain that while certain aspects of OS X and iOS borrow from each other, tablet and desktop form factors require different software solutions due to how the devices are used by consumers.
Slide displayed during Turner's speech at Microsoft's Worldwide Partner Conference. | Source: The Verge
Microsoft is looking to create an ecosystem of products with a best-of-both-worlds approach which is expected to take shape when Windows 8 is released this October. Turner calls the newly-designed operating system a "game changer."
Turner admitted that Microsoft and Apple have different approaches to computer operating systems with the Cupertino, Calif. company focusing on a divergence in mobile and desktop solutions, reports The Verge, but claims that the Windows maker has the correct interpretation of what consumers want and need.
"Apple makes great hardware," Turner said. "The reality is in the OS we see things differently. They've talked about it being the post-PC era, they talk about the tablet and PC being different, the reality in our world is that we think that's completely incorrect."
The executive described the "PC+" world as one that uses a unified OS between all devices, as seen in Microsoft's new Surface which will run a complete version of the company's upcoming Windows 8 platform. The stripped-down down ARM-centric Windows RT version of Surface was not mentioned.
"We actually believe Windows 8 is the new era for the PC plus," Turner said. "We believe with a single push of a button you can move seamlessly in and out of both worlds. We believe you can have touch, a pen, a mouse, and a keyboard."
In contrast to Microsoft's ideas late Apple co-founder Steve Jobs famously said: "If you see a stylus, they blew it."
Current Apple CEO Tim Cook's ideas are in line with the Jobs' and sees Microsoft's PC convergence as poorly conceived. During the iPad maker's second quarter conference call, Cook said "you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user." He went on to explain that while certain aspects of OS X and iOS borrow from each other, tablet and desktop form factors require different software solutions due to how the devices are used by consumers.
Slide displayed during Turner's speech at Microsoft's Worldwide Partner Conference. | Source: The Verge
Microsoft is looking to create an ecosystem of products with a best-of-both-worlds approach which is expected to take shape when Windows 8 is released this October. Turner calls the newly-designed operating system a "game changer."
Comments
Is that why YoY PC sales are down? MS... wrong again.
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Their philosophy in SW design is much like those sad, creepy people on Hoarders. They simply can't seem to part with any code so they just keep adding things that reduce the user experience. I"ll be shocked if their One device for all uses solution actually works out.
"Well, then, you truly [I]are[/I] lost!"
Ugh! Watch the clumsy intro to the Surface....I say again, Ugh! MS is stuck in the 90's
I am just reading the article in Vanity Fair "How Microsoft Lost Its Mojo". Looks like they say it has been the 10 year reign of Ballmer is the reason for the "Lost Decade". So here ,Mr. Knows It All, opens his mouth again. Anyone think we should listen?
Of course it's a PC+ era,
but Apple already called it a Post PC era first.
True or not, it's already been said and it's already been gobbled up.
This is equivalent to a child's enthusiastic "NU-UHH!!!"
and Microsoft is coming in a little late to make it count.
oh course they see it that way, so did IBM when the PC come onto the stage, they though the PC would be an extension to the Mainframe and they would never disappeared, I know many of you have no clue what a Mainframe is, and you kids in 20 years will no idea what a PC is either.
Quote:
Originally Posted by SolipsismX
They had two extra decades to get Windows on tablets and you've failed. It's also going to take them about 3 additional years after the iPad was launched to get an ARM-based tablet out the door.
Their philosophy in SW design is much like those sad, creepy people on Hoarders. They simply can't seem to part with any code so they just keep adding things that reduce the user experience. I"ll be shocked if their One device for all uses solution actually works out.
Thats not the point.... the point is that the PC is not going away, instead PC's are being supplemented by tablets.
MS is right... its simple, tell me what "PC" stands for.... now tell me what a tablet is... or are tablets not personal?
PC+ is a far more accurate description of the current computing landscape.
once again microsoft is reactive, not proactive
Ballmer was right all this time... no one would EVER spend that much on a Phone!! *rolls eyes*
Microsoft is basically fighting the last stand at the OK Corral. They are trying to prove to everyone that they are still relevant.
It is a post-PC area. I don't think PC's will ever really be gone. They certainly will be still used in the business world, however when consumers get home or are out and about with their lives, it will be mobile/consumer tech and that's where Microsoft is going to be buried 6-feet under.
Microsoft had so many shots and opportunities for decades. They flopped each time. How embarrassing.
If you want to say that PC refers to anything that can compute and is personal then I'm all for it. Of course, you should realize that MS has no intention of doing that because their OS and their OEM standings would look considerably worse even when only adding in the iPad. Their goal is the same as its always been as are those that call the iPhone and iPad "toys." It just sounds pathetic and desperate.
PS: Post-PC doesn't mean without PCs, it just means coming after PCs. Steve had it right when he said they would be more like trucks. Desktop PC towers have long since moved into the role.
We believe Apple is wrong and that people do want toasters built into their refrigerators.
It doesn't matter that Apple is the only PC maker experiencing year over year growth.
It doesn't matter that Apple completely dominates the tablet market.
What matters is you believing in the same old song that we keep singing.
Just trust the man below....
It's not a Post-PC...it's a PC+
It's not a car...it's a Buggy+
It's not a lightbulb...it's a Candle+
It's not glass...it's Sand+
heh...this is fun! I should be in marketing.
I used Windows tablets going all the way back to Windows 3.11 running on 386 tablets. They just put a new coat of paint on Windows and the Tablet PC and are trying to convince you it's now PC+?
Apple phrased "post-PC" after iPad became a huge success. Microsoft, on the other hand, is using "PC+" before delivering results.
No surprises here.