AppleInsider is live at Apple's 'Hello Again' MacBook Pro event -- tap here for instant analysis
Apple will close out its 2016 product launches with one last event from its campus at 1 Infinite Loop, where it is expected to introduce a newly redesigned MacBook Pro with a thinner chassis, OLED "Magic Touchbar," and USB-C ports. AppleInsider is there live with full coverage and instant analysis.
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"Apple will close out its 2016 product launches with one last event from its campus at 1 Infinite Loop"
We don't know for sure that Apple won't roll out another product between now and December 31 or between now and when the new building is ready.
We're working on it. Dan is live at the event for us right now, but we're having problems with our liveblog provider at the moment, because of course we would.
The ATV part was very much a home consumer thing. I kinda felt sorry for the twitter dudes. Wonder if they got their layoff notices this morning. And Twitter on the "big screen" is a fail. I want the game on the screen, not the other crap. Most people have a second screen of some sort for that. I'd acquiesce to a customizable ticker-tape at the bottom. And I really want to know if some of that stuff on ATV is gonna work with Channels and HDHomeRun. Seems like lots of potential, but I also smell "we aren't going to challenge the revenue models of cable providers."
The MacBookPro is a stunning professional level device. It is seemingly not a consumer device at all. It is stunning, but not for me, since I don't make content. If you do, across many disciplines, you gotta be getting huge wood.
But...they do need to get the events to be shorter.
HOWEVER, Apple has a tendency to focus on things people don't really care about. They're making trade-offs that I wouldn't make. Thinner or longer lasting battery? What would you choose? They chose thinner, I'd go with a better battery. Thinner or tougher? They chose thinner. I'd go with tougher. Thinner or less expensive? they chose thinner. I'd go with cheaper. It doesn't matter that the 15" MBP is 14% thinner, especially where we're talking about like 3 millimeters. Faster, stronger, cheaper, longer lasting, etc. people get more excited about. They're droning on about apps I am not interested in. How much?