Apple's Eddy Cue says Google is default search engine because it is the best option
Google and Apple may disagree on fundamental issues like user privacy, but SVP Eddy Cue sees Google Search as the only viable option.
Google is under investigation for antitrust
More information surrounding Apple's and Google's deal to make Google Search the default on iPhone is coming to light. Google is undergoing an antitrust investigation with a public bench trial, and Apple SVP Eddy Cue is a witness.
According to a report on the public portion of the trial from The Verge, Eddy Cue defended Apple's choice to set Google as a default search engine, citing a few reasons why. First and foremost, Google was seemingly the only option and remains the only option for Apple.
"I always felt like it was in Google's best interest, and our best interest, to get a deal done," Cue argued when asked if it was possible for a search engine deal to have failed. "Certainly there wasn't a valid alternative to Google at the time."
Apple isn't interested in making its own search engine to compete with Google, and Cue apparently had trouble even remembering the alternatives available on iOS. It was also revealed that Apple and Google's agreement prevents showing alternative search engines during any setup process, though Cue wouldn't have it another way.
"We try to get people up and running as fast as possible," Cue said about the setup question. "We make Google be the default search engine because we've always thought it was the best. We pick the best one and let users easily change it."
Cue argues that Apple's approach to privacy enables users to search with some protection. Apple's agreement with Google won't allow Google to require users to log in, plus there are some protections against tracking in Safari.
"We've always thought we had better privacy than Google," Cue shared.
The court closed its doors to the public shortly after this testimony, as many secret documents are at play. The DOJ wants to examine if Google really is the best search engine or if its influence and financial incentives aid it.
Read on AppleInsider
Comments
Apple: $15B please
Google: you said that you make Google the default search engine because we're the best, and we'd be the default search engine regardless, sooo why are we paying?
Apple: ...
Google: and if you don't keep us as the default search engine when we stop paying, then you're likely to face perjury charges
Apple: ...
Google: right then. We've saved ourselves $15B
https://appleinsider.com/articles/21/08/27/google-forecast-to-spend-15b-in-2021-to-remain-default-ios-search-engine
But seriously I think this means Eddy Cue expects to be retired before the next negotiation. With someone new in the drivers seat they can set a new 'strategic direction' which is hopefully along the lines of:
Google: our contract to be the default search engine on iPhone is soon to expire, can we please re-negotiate:
Apple: ...
Google: it may have skipped your attention but our entire business model depends on your customers being directed by you to our web site
Apple: ...
Google: please reply to my earlier message:
Apple: ...
I wonder if he was able to say all that without laughing out loud.
His argument must be so full of holes that he just ran with it anyway.
In a way it reminded me of Microsoft proposing to pay an anti-trust fine by giving Windows PCs to schools!
When I do a Google search for information I don't get disguised paid results. If there's a product involved the top line may be a marked as "Sponsored" horizontal row of photos and prices to products for sale, and with links to those sellers. Next down is generative results if available, which is definitely not sponsor paid. Then several links to pertinent websites, again none of them being paid results. After that I might get some clearly understood ad links. Or not. It depends on the topic. Try a simple one for yourself: "What's the best Apple iPhone?"
EDIT: Yes there was
https://searchengineland.com/report-google-apple-safari-search-deal-expiring-yahoo-bing-want-209711
FWIW Microsoft's Bing still isn't seeing success and a new rumor of them bidding for search in Safari and Firefox is making the rounds.
As long as the greenbacks benefits outweigh the drawbacks, Apple will feel satisfied with the current arrangement.
Q: How to do (something)? AI: Do it like this…
Q: How much is…? AI: X dollars.
Q: Who is this person? AI: Here is their biography…
Q: What happened at that event? AI: This is the story of what happened…
Q: How to cook such and such. AI: Here is the recipe…
Q: Paint a picture of a green meadow in the early morning. AI: Here you are…
Etc. No more listed search results, thus no more sponsored listings, and hence Google’s entire business model is at risk.
There is a good chance that another player will emerge (is emerging) to dominate AI search. I understand that Apple is also working on AI. Google’s days are numbered, unless they can seamlessly transition to AI and continue to dominate search.
It's cute how you think all this investment in AI will come free for you. If not-Google providers of said AI search service fail to profit, which means get more money back than they spend developing it, the players won't invest in it. Business is business. If there's no ad revenue then you would have to pay for the service with real money, right?
...and when you identify a disingenuous statement from me call it out, just as I might call out you or someone else for dishonesty or obfuscation. So far you haven't identified anything.
When someone makes something up, or simply doesn't know any better, it seems like the right thing is point it out for the sake of the discussion, if not the forum, but that's a problem for you? Sorry, not sorry.
It’s true, I make up stuff. I thought of something and wrote it down in a comment. My comment need not be the undisputed truth on a matter — I’m not an industry insider and I don’t have a crystal ball. My comment need only be interesting or useful (relevant to the real world — I hope) purely for the sake of discussion in this forum.
I must have succeeded, if my innocuous comment about AI and Google’s future should raise such ire in “Google’s Number One Fan.” I merely reflected this titbit of evidence from the real world: https://www.cnet.com/tech/services-and-software/chatgpt-caused-code-red-at-google-report-says/
Thanks.