Originally Posted by samwell
Someone(s) have already given most of my answers, but I'll add:
Queuing up for a bailout package at the EU headquarters.
As for my comments below, they're not directly about an Apple TV, but they're factors that deserve consideration in Apple's thought process about how to become a major factor "in the Living Room" (and bedroom and back of the mini-van and....). Which I don't think could be accomplished with any one or two TV models with rapidly obselescing processors, but then, whadda I know (except more than the next quoted post)?
Originally Posted by AppleStud
apple is moving further and further away from being dependent on anybody else for their own success. They will develop and manufacture their own TV set, no partners required.
1. Photoshop and others helped make the Mac a success, and without MS Office (love it or hate it or both) there's no way Apple would now have 90% of the $1000+ PC market (and might not have survived as a viable player). Pages is a "nice" program, but it doesn't round-trip the world standard DOC and DOCX files worth a damn (and won't even save them as a native format). Apple is a peninsula, not an island, always connected to important partners, whether they're "co-opetition" partners like MS and Adobe or other types as noted below.
For example, the legions of small ISV's who've eschewed the much larger Win user base to make the thousands of delightful programs and utilities that leverage the potential of OS X. And others like the Mozilla and Chrome browsers (I can't believe Safari still - unless I've missed it - doesn't save sessions with complete tab histories).
2. Without all content on the iTunes Store where would the iPod (and all its follow-ons) be?
3. And what percentage of the apps driving the success of iOS does Apple make?
4. Speaking of making, what does Apple physically manufacture itself these days? Its two major acquisitions leading to the A5 are, I'm pretty sure, fabless. As far as I know, Apple no longer has a "Woz in the garage" building computers, iPods, iPads, ATV's, monitors or phones. Nor their components. (Tho' one exception I can think of in light of the Japanese disaster is that Apple Japan apparently does make batteries, so there may be others - but not much of the total.)
5. And most of them may be awful companies, but Apple certainly "needs" all of its world-wide cellco partners. And cableco's are showing interest in being part of the phenomenon (via iPad apps), even as some of their own content partners balk.
6. And there are more interdependency bullet points I could make, but the point's already clear. So here's my two cents on Apple "making" TV's:
Apple is now a software, device design, marketing, services and "experience delivery" firm. Increasingly targeted at emerging and mass markets. So I would think they're aiming at bringing their whole "ecosystem" to the majority of (yes, largely commoditized) TV screens rather than a niche set or two. At least at first.
And all they need for that is a port and a modicum of handshaking software in the sets (if they need that). They probably already have an ATV 3 nearly ready, and with a reworking of the MacMini could offer a range of add-on boxes, some of which could also replace DVR's and offer a range of gaming experiences. Which millions would buy and millions would upgrade every year or two.
Meanwhile the landscape of traditional cable channels and net-delivered TV has a bunch of sorting out to do, which such devices would be in a catbird seat to bridge.
And once that's in place, if they want to offer their "own" TV which does all that and adds a "one more thing" flourish or two, the marketplace would be primed and ready. And that box could have a snap-in iOS hardware module which could be upgraded along with the boxes connecting to all the other TV's, so that Apple could make another $99 to $399 upgrade sale for those TV's as A6's, 7's etc. come out.
PS: Someone already answered this, but if anyone missed the answer, it should be hammered home that Jobs did NOT say PC's are dead. He said they're becoming the "trucks" of the industry. And trucks are still a great business to be in, especially when yours are the best selling and most profitable.