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Amazon Kindle, tablet lineup will test the water for bigger form factors in 2012

post #1 of 40
Thread Starter 
Amazon is set to release two new Kindle black-and-white e-ink models in addition to an aggressively-priced 7-inch tablet with a color LCD screen on Wednesday, with the company considering expanding to larger 10.1-inch and 8.9-inch tablets next year to compete with Apple's iPad.

Concord Securities analyst Ming-Chi Kuo has detailed three new products expected to be announced at Amazon's media event on Wednesday.

Kuo notes that the most anticipated device, a 7-inch media tablet codenamed "Hollywood," will run on the older OMAP 3 processor from Texas Instruments and feature 512MB of RAM. While a recent report from TechCrunch that claims the device will launch as the "Kindle Fire" in the second week of November, he expects the device to begin shipping in late September with estimated shipments of 3 million units by the end of the year. The analyst also corroborated a recent report that Quanta has been contracted to produce the device.

Amazon appears to be betting heavily on marketing the device as an affordable tablet meant to take advantage of its digital media ecosystem, including magazines, music, video and apps. The device is expected to be fairly spartan, as it will reportedly not include a camera, GPS, cover glass or 3G data functionality. Kuo also noted that the tablet will run an older version of Google's Android mobile operating system.



According to a channel check by Kuo, the bill-of-materials for the device is expected to be $180. Amazon may choose to price the device at an aggressive $199, Kuo said. That's cheaper than the $250 price that an earlier report had suggested.

The analyst doesn't see Amazon's forthcoming 7-inch tablet as aimed at the iPad. Instead, Kuo believes the "Hollywood" project is meant to test the waters for future tablet releases primed for release in 2012. According to him, the retailer is working on a 10.1-inch device, codenamed "Coyote," that will directly compete with Apple's iPad when it arrives in early 2012. The company is also reportedly preparing an 8.9-inch tablet with an "amazing form factor" for release in the second half of 2012, though suppliers are said to be having a tough time meeting Amazon's requirements for the device.

Reports that Amazon was preparing a tablet emerged earlier this year. Some industry watchers have predicted that the device could be the first credible challenge to Apple's iPad ecosystem, which is supported by iTunes, the App Store and the iBookstore.

But, industry insiders recently cast doubt on the upcoming Amazon media tablet, questioning whether the 7-inch form factor is a wise choice. Supply chain sources also doubted whether the company would be able to reach its rumored internal shipment goal of 4 million units in 2011.

In addition to its much-anticipated media tablet, Amazon will also release two new versions of its popular Kindle e-reader, Kuo noted. The low-end version, codenamed Tequila, may cost as little as $99 and will feature a Freescale i.MX515 processor with an integrated controller that should provide "better system design and lower cost."

The high-end Kindle, which is codenamed Whitney, will sport the same processor, while also including features missing on the Tequila, such as touch controls, 3G connectivity and a speaker. According to Kuo, the Whitney will not arrive until early October because of a "more complicated design and assembly."

By the end of 2011, Amazon is expected to ship 8 million of the upcoming low-end Kindles and 4 million Whitney models. Kuo projects total e-book reader shipments will reach 28 million units this year, with Kindle maintaining a dominant 68 percent market share.

The numbers offered by Kuo offer a glimpse into Kindle build plans and projected sales that Amazon itself does not reveal. The online retailer has never disclosed any actual sales figures for its popular line of Kindle e-readers, instead only saying that the e-ink devices are the company's best-selling product across its entire expansive online storefront.
post #2 of 40
This just doesn't sound exciting at all.
post #3 of 40
It's like watching a train wreck in sloooow motion. You want to look away, but you just can't.
post #4 of 40
Quote:
Originally Posted by GotWake View Post

It's like watching a train wreck in sloooow motion. You want to look away, but you just can't.

Yep. iPad killer(s), alright.

I am wondering, if they're going to price the 7-inch in the mid-200s (as rumored), what will the one closest to the iPad in size (the 10.1-inch) be priced at?
post #5 of 40
Amazon can't compete with Apple, sorry... It's not even worth talking about.
post #6 of 40
remember when the series 9 was supposed to kill the macbook air? what about when the galaxy s (II) was supposed to kill the iphone? Maybe the touchpad killing the ipad will stir memories. Possibly the sony vaio z came close to killing the macbook pro. Or just about every desktop pc, all in one or tower, was supposed to kill the imac. and dont even start the zune killing the ipod argument.

I think apple will do just fine
post #7 of 40
Amazon has contents (books, music, videos, apps) and controls it own distribution channel (albeit not a bricks and mortar setup). It is the closest thing to a complete ecosystem that's comparable to Apple's. Unlike the likes of Samsung and Motorola, Amazon is not a stickler for maintaining a high margin (look at how the Kindle price kept dropping for a while). So it's going to do fine. Jeff Bezos is also a patient man. As a highly successful founding CEO, he has the same clout as Jobs does in marshaling all corporate resources necessary to make this product successful.

Remember that Apple has gone to great lengths to say that it's not about hardware specs. Amazon will prove Jobs right. Also remember that this Kindle Fire thingie does not have to *kill* the iPad to succeed.
post #8 of 40
Who will be next to bring out a tablet I wonder? Walmart, Verizon, Mattel ...? I say this seriously. Why? Because obviously manufacturers are geared up to make this junk even if RIM, HP and some original players drop out. Android is free, so why not! I can imagine there will be OEM version soon small companies can have personalized like pens and tee shirts. The good news for Apple is none of this matters to the iPad market.
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post #9 of 40
Quote:
Originally Posted by stelligent View Post

Amazon has contents (books, music, videos, apps) and controls it own distribution channel (albeit not a bricks and mortar setup). It is the closest thing to a complete ecosystem that's comparable to Apple's.

Yeah, except it's all of rather poor quality. The whole experience is something that is quite un-Apple-like, meant to appeal to a completely different segment of the market.

Perhaps that is the point.

On other issue they'll invetiably have confront: If they are successful with this (and I wish them nothing but success), they'll discover that scaling up will involve management of upstream and downstream hardware supply/retail chain and quality control/service issues the likes of which are not at easy to navigate. Apple has decades of experience doing that.
post #10 of 40
Quote:
Originally Posted by pooman625 View Post

remember when the series 9 was supposed to kill the macbook air? what about when the galaxy s (II) was supposed to kill the iphone? Maybe the touchpad killing the ipad will stir memories. Possibly the sony vaio z came close to killing the macbook pro. Or just about every desktop pc, all in one or tower, was supposed to kill the imac. and dont even start the zune killing the ipod argument.

I think apple will do just fine

Samsung is taking a dent in Apple's iPhone sales. All of these competitors are fighting for limited consumer dollars.

Amazon should have a good shot. I trust they know what they are doing on build quality, but it doesn't really appeal to me. Pricing it at BOM cost seems like a dangerous strategy.

All that said, it is time for Apple to change the game again. It will be interesting to see where it goes.
post #11 of 40
Quote:
Originally Posted by stelligent View Post

Amazon has contents (books, music, videos, apps) and controls it own distribution channel (albeit not a bricks and mortar setup). It is the closest thing to a complete ecosystem that's comparable to Apple's. Unlike the likes of Samsung and Motorola, Amazon is not a stickler for maintaining a high margin (look at how the Kindle price kept dropping for a while). So it's going to do fine. Jeff Bezos is also a patient man. As a highly successful founding CEO, he has the same clout as Jobs does in marshaling all corporate resources necessary to make this product successful.

Remember that Apple has gone to great lengths to say that it's not about hardware specs. Amazon will prove Jobs right. Also remember that this Kindle Fire thingie does not have to *kill* the iPad to succeed.

Jobs says it's not about the hardware specs but the experience - unfortunately for Amazon, their experience is truly the anti-Apple. Is there an update for your device? Who knows? Who can tell? And if one version gets it, another may not, because... hey, no real reason, just because Amazon decided not to. I love my Kindle DX for reading, but that's entirely due to the great e-ink screen, NOT thanks to the godawful software and end-user experience that Amazon delivers. Oh, not to mention the awful keyboard. B&N came late to the party and has been doing laps around Amazon. And now Amazon is going to be the mighty Apple challenger? Seriously?
post #12 of 40
Quote:
Originally Posted by stelligent View Post

Amazon has contents (books, music, videos, apps) and controls it own distribution channel (albeit not a bricks and mortar setup). It is the closest thing to a complete ecosystem that's comparable to Apple's. Unlike the likes of Samsung and Motorola, Amazon is not a stickler for maintaining a high margin (look at how the Kindle price kept dropping for a while). So it's going to do fine.

Remember that Apple has gone to great lengths to say that it's not about hardware specs. Amazon will prove Jobs right. Also remember that this Kindle Fire thingie does not have to *kill* the iPad to succeed.

Pretty well agree with that. I don't people will expect an 'Apple-like' experience from an Amazon product, but it should sell pretty well.
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post #13 of 40
I think Amazon will do ok with this. If they can make the interface light and nimble it doesnt really matter what limitations the revision 1 device has compared to the iPad. Although not so well established in international markets, their ecosystem is probably integrated well enough to establish a user base in the US.

The primary failure of android tablets has been the inability to compete with the iPad on price. $250 is a lot more gift-able than $500 so this entry point addresses at least some of those concerns.

As an iPad owner Im primarily interested in the touch screen eInk model for bedtime reading and travel use, particularly if it retains the free international 3G access. It would depend on whether the form factor and software keyboard are sensible and if they retain the excellent physical page turn buttons on the existing model.
post #14 of 40
Quote:
Originally Posted by Dunks View Post

The primary failure of android tablets has been the inability to compete with the iPad on price. $250 is a lot more gift-able than $500 so this entry point addresses at least some of those concerns.

Not only does $250 make it the gift that $500 isn't, but while people like us fret about how acceptable such a thing will deliver under own own scrutiny, hence the non purchase, I for one don't think twice about if my brother in law will have any reaction other than pure joy when if he receives one, and I'd leave it up to him to figure out/not figure out that there are better gadgets out there, hence more gift purchase incentive, because I wipe my hands of any of my own doubts and for better or worse he could care less about the details.

Plus, people have to start understanding that for a whole gagillion people world out there, Amazon is to them what Apple is to us. Regardless of how much better we insist an Apple experience is, they order from Amazon every week and are thrilled with them. Playbook, Shmaybook, their niche market is far removed from comments about why it'll suck. They don't know and they don't care, and they don't care that they don't know and they're right. They buy based on price and category, not details.

The only way they won't sell a lot of these in December is if they screw it up.
post #15 of 40
Quote:
Originally Posted by stelligent View Post

Amazon has contents (books, music, videos, apps) and controls it own distribution channel (albeit not a bricks and mortar setup).

Yeah, and they have no expertise or track record in operating systems and associated software. You know, that part is kinda important.

I'm not writing off Amazon, BTW, but just having your own content distribution channels does not make you an Apple competitor.
post #16 of 40
So the Fire is a $250 Christmas gift. Ok, what about the other 95% of the year that isn't Christmas? Who's gonna rush out and but it? And even if they sell half a million, how many people return it and get the iPad with a $250 down payment? A lot. This thing will be about as potent as the existing Kindle or even less. I think the the press that this thing has been receiving is hilarious. iPad killer? Yeah. And the people that do buy this new Kindle would never have bought the iPad anyway, its just different breed people... Sucka's!

Alright maybe I'm being too harsh, but come on, this is silly. Could you imagine the look on the poor kids face that asked for an iPad and rips open the wrapping paper and see's the Kindle Fire? It's a sad thing I'll tells ya.... What does the word Kindle even mean?!
post #17 of 40
Quote:
Originally Posted by aaarrrgggh View Post

Samsung is taking a dent in Apple's iPhone sales. All of these competitors are fighting for limited consumer dollars.

No, they haven't. If you look at the sales they have made a dent in windows and RIM. Apple is still pretty much selling phones as fast as they can make them. The dollars maybe limited, but it is not Apple or any Android seller that is hurting on sales.

...now profits, well Android is hurting there, but then that isn't why Android was made, to net profit. Not for phone makers anyway.
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post #18 of 40
Quote:
Originally Posted by anantksundaram View Post

Yep. iPad killer(s), alright ...

who said the Kindle Fire is intended and marketed as a direct competitor to the Apple iPad?
post #19 of 40
Quote:
Originally Posted by stelligent View Post

Also remember that this Kindle Fire thingie does not have to *kill* the iPad to succeed.

amazing. this is (and probably will be) the most sensible comment in this thread.
post #20 of 40
I would not be surprised if Amazon sells more new Kindles and Tablets than Apple sells iPads in the 4th Qtr. Yes, I know they are more low-end and smaller screened than the iPad at least RIGHT NOW. But two larger, more powerful Amazon tablets, 8.9-inch and 10.1-inch tablet sizes, will be introduced early in 2012 at least according to the analyst's report. So once they are, if they are, Amazon will have an impressive 5 tablet lineup starting with a low end 6-inch Kindle up to a 10.1-inch tablet that may very well prove to be a credible, formidable adversary to Apple's iPad lineup.

Amazon is the only company that I hold in equal high esteem to Apple. Amazon also has the entire Eco-system as does Apple in providing a vast array of services that are highly integrated with their hardware. Also their customers, including me, love Amazon's vast selection of everything with accompanying helpful customer reviews, very low prices, free shipping AND truly great customer service.

I do agree with others who think Amazon will be the 1st true competitor to Apple giving many consumers a genuine choice in selecting the right tablet or tablets for themselves and their families. In fact, I'll go one step further by stating I will be very surprised if Amazon's tablet lineup doesn't battle Apple with successful forays and advances in the personal and home market starting much sooner than we may now think. Anyway, an Apple, Amazon confrontation will certainly be good for the consumer and the vast worldwide market is certainly big enough for both companies to succeed.
post #21 of 40
I wouldn't be so quit to diss Amazon, guys. You haven't even seen their tablet yet. Ye all sound like a bunch of defensive Apple fanboys. I absolutely love Apple product and software, and the world of CE would be terrible without Apple's innovation, but I can also step back from those feelings too and pinch myself to get some perspective.

It's as much about the ecosystem as the product, as well as the price. Amazon aren't going to kill the iPad, but even if their product isn't that amazing, if they have a decent ecosystem and the price is cheap each potential sale is a lost iPad sale. Which is why I believe Apple may consider dropping the entry iPad to $399 this fall.

Go on, tell me I'm wrong about this, but let's wait and see what happens.
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post #22 of 40
Quote:
Originally Posted by anantksundaram View Post

Yeah, except it's all of rather poor quality. The whole experience is something that is quite un-Apple-like, meant to appeal to a completely different segment of the market.

Perhaps that is the point.

On other issue they'll invetiably have confront: If they are successful with this (and I wish them nothing but success), they'll discover that scaling up will involve management of upstream and downstream hardware supply/retail chain and quality control/service issues the likes of which are not at easy to navigate. Apple has decades of experience doing that.

Before the Kindle, I'd agree this is a concern for Amazon. But, with the Kindle, Amazon has climbed the learning curve of managing manufacturing millions of units (QC, supply chain, etc.). Sure, their experience is not as long as Apple's. But let's not forget that, before Tim Cook, Apple was not reputed to be the supply chain master that they are today. As for distribution, Amazon has that under control. Most importantly, Amazon is not the one-trick pony that the public perceives to be. They are the gorilla in more than the books business.

I don't under the part about poor quality - "un-Apple-like" does not have to mean poor quality. Most Kindle customers are quite happy. I have friends who own both the Kindle and the iPad, and prefer to read on the Kindle (I don't get it personally because of the lack of color). So yes, they have a different following.
post #23 of 40
Quote:
Originally Posted by inkswamp View Post

Yeah, and they have no expertise or track record in operating systems and associated software. You know, that part is kinda important.

I'm not writing off Amazon, BTW, but just having your own content distribution channels does not make you an Apple competitor.

You're dead wrong about their lack of track record on OS and software. I don't think you understand the reaches of Amazon technology. Sure, they don't roll their own OS like Apple, but the scope and scale of their software experience rival if not exceed that of Apple.
post #24 of 40
Quote:
Originally Posted by digitalclips View Post

Who will be next to bring out a tablet I wonder? Walmart, Verizon, Mattel ...? I say this seriously. Why? Because obviously manufacturers are geared up to make this junk even if RIM, HP and some original players drop out. Android is free, so why not! I can imagine there will be OEM version soon small companies can have personalized like pens and tee shirts. The good news for Apple is none of this matters to the iPad market.

Speaking of Walmart... they're offering the 16g RIM Playbook for $249 in Canada... so the Fire has some "real" competition.

Actually, I would imagine that RIM will be selling the 16g Playbook at $149 by the end of November... and we'll probably see sales of the Fire around the same price... at least for the holiday season.
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post #25 of 40
I'll take a new eInk-based reader if it has touch screen & an improved eInk display (faster switching, better contrast), but I have no need for another cheaply made Android tablet.

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post #26 of 40
Quote:
Originally Posted by 1reflectsathome View Post

I would not be surprised if Amazon sells more new Kindles and Tablets than Apple sells iPads in the 4th Qtr.

Uh, that's insane. I bet my kidneys it won't happen.

Quote:
Yes, I know they are more low-end and smaller screened than the iPad at least RIGHT NOW. But two larger, more powerful Amazon tablets, 8.9-inch and 10.1-inch tablet sizes, will be introduced early in 2012 at least according to the analyst's report. So once they are, if they are, Amazon will have an impressive 5 tablet lineup starting with a low end 6-inch Kindle up to a 10.1-inch tablet that may very well prove to be a credible, formidable adversary to Apple's iPad lineup.

Sigh. God gave them eyes, but they cannot see. THERE IS NO TABLET MARKET. There is an iPad market. So far I've run into only 1 of our 10,000 members that understands that. And apparently no manufacturer understands that either...except The Copyist.

Quote:

Amazon is the only company that I hold in equal high esteem to Apple. Amazon also has the entire Eco-system as does Apple in providing a vast array of services that are highly integrated with their hardware. Also their customers, including me, love Amazon's vast selection of everything with accompanying helpful customer reviews, very low prices, free shipping AND truly great customer service.

That's fine. I like them too. But to think they can compete with Apple just because of that ecosystem? Nope.

Quote:

I do agree with others who think Amazon will be the 1st true competitor to Apple giving many consumers a genuine choice in selecting the right tablet or tablets for themselves and their families.

There is absolutely no indication that will happen.

Quote:
In fact, I'll go one step further by stating I will be very surprised if Amazon's tablet lineup doesn't battle Apple with successful forays and advances in the personal and home market starting much sooner than we may now think. Anyway, an Apple, Amazon confrontation will certainly be good for the consumer and the vast worldwide market is certainly big enough for both companies to succeed.

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post #27 of 40
Looking more closely at the table, the Hollywood (Fire, presumably) states the display suppliers being eInk and LGD (LG Displays).

So, is this a typo/mistake? will the Fire have a hybrid eInk and IPS LCD display? If so, that would be pretty damn interesting. And is the first I've heard of it.

As others have said, I see the Fire being moderately successful -- it's in a different market to the iPad, so shouldn't be compared to that. Really the Fire's biggest competitor is the standard Kindle (or Kindles) itself.
post #28 of 40
The Kindle was never intended as a competitor to the iPad. They are addressing different markets. The iPad is great for apps, videos, games, etc but I wouldn't read a book in the park on it. The Kindle is perfect if you just want a light, cheap eBook reader. I'm sure a lot of people have both.

I was hoping they would bring out a colour eInk version. The current model is great for books but not great for magazines or newspapers with a lot of colour photos.
post #29 of 40
Quote:
Originally Posted by 1reflectsathome View Post

I would not be surprised if Amazon sells more new Kindles and Tablets than Apple sells iPads in the 4th Qtr. Yes, I know they are more low-end and smaller screened than the iPad at least RIGHT NOW. But two larger, more powerful Amazon tablets, 8.9-inch and 10.1-inch tablet sizes, will be introduced early in 2012 at least according to the analyst's report. So once they are, if they are, Amazon will have an impressive 5 tablet lineup starting with a low end 6-inch Kindle up to a 10.1-inch tablet that may very well prove to be a credible, formidable adversary to Apple's iPad lineup.

Amazon is the only company that I hold in equal high esteem to Apple. Amazon also has the entire Eco-system as does Apple in providing a vast array of services that are highly integrated with their hardware. Also their customers, including me, love Amazon's vast selection of everything with accompanying helpful customer reviews, very low prices, free shipping AND truly great customer service.

I do agree with others who think Amazon will be the 1st true competitor to Apple giving many consumers a genuine choice in selecting the right tablet or tablets for themselves and their families. In fact, I'll go one step further by stating I will be very surprised if Amazon's tablet lineup doesn't battle Apple with successful forays and advances in the personal and home market starting much sooner than we may now think. Anyway, an Apple, Amazon confrontation will certainly be good for the consumer and the vast worldwide market is certainly big enough for both companies to succeed.


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post #30 of 40
Quote:
Originally Posted by GotWake View Post

It's like watching a train wreck in sloooow motion. You want to look away, but you just can't.

I couldn't have said it better myselfand I'm a writer
post #31 of 40
Quote:
Originally Posted by mrstep View Post

Jobs says it's not about the hardware specs but the experience - unfortunately for Amazon, their experience is truly the anti-Apple. Is there an update for your device? Who knows? Who can tell? And if one version gets it, another may not, because... hey, no real reason, just because Amazon decided not to. I love my Kindle DX for reading, but that's entirely due to the great e-ink screen, NOT thanks to the godawful software and end-user experience that Amazon delivers. Oh, not to mention the awful keyboard. B&N came late to the party and has been doing laps around Amazon. And now Amazon is going to be the mighty Apple challenger? Seriously?

Your first part is a bunch of fud. Mainly because you don't know enough about the tablet. There's no reason to cast doubt on Amazon's ability to support their devices given the good job they've done with their current Kindle devices.

Also I'm not sure where the venom and defensiveness is coming from given that the drumming up of Amazon going toe to toe with Apple has generally been a media creation because the media needs an 'iPhone' 'iPad' killer on the forefront to keep tech nerds raging and increasing their click revenue.

The Amazon tablet sounds to me like a low cost solution for consumers to get access to their ebooks, cloud music, videos and other Amazon services on a portable device. The tablet provides an avenue for Amazon to promote their ecosystem and control the environment in which their content is presented. The OMAP 3 is more than suitable for providing that experience, and if Amazon does a good job optimizing Android 2.2 or 2.3, it will be just as snappy as the iPhone 4 or original iPad in delivering the experience.
post #32 of 40
I think one of the reasons, if not the main reason Android tablets haven't caught on is the lack of integration with a regulated source of downloadable content. Amazon will be able to provide this. They are a familiar and trusted brand in online retail. I don't see them competing with Apple in the same way BMW don't compete with Fiat. What they will do is appeal to the many people buying the lower priced tablets from the likes of Creative, Archos, Tabtech, A1CS, Viewsonic etc who find themselves at the mercy of the google marketplace, if they can get it to recognise their device, and a lack of manufacturer support. Amazon already has downloadable books, music and apps(in the US) and will hopefully offer easy integration with their tablet as they have with Kindle downloads.

Looking forward to seeing what they come up with but I won't be trading my ipad anytime soon
post #33 of 40
Why Amazon does not stick on what it does best instead of chasing Apple? another epic failure in the making.

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post #34 of 40
Quote:
Originally Posted by SDW2001 View Post

So far I've run into only 1 of our 10,000 members that understands that.

Two!

Now that's a much smaller ratio! 1:5,000 instead of 1:10,000.

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post #35 of 40
Nice to see Amazon is joining the 20th century in technology ... except that it's the 21st century.
post #36 of 40
Quote:
Originally Posted by RichyS View Post

Looking more closely at the table, the Hollywood (Fire, presumably) states the display suppliers being eInk and LGD (LG Displays).

So, is this a typo/mistake? will the Fire have a hybrid eInk and IPS LCD display? If so, that would be pretty damn interesting. And is the first I've heard of it.

I was wondering the same thing myself. I've also never heard of such a hybrid. If Amazon has managed to get ahold of some proprietary tech, things will get very interesting. I tend to think it's probably a typo though.
post #37 of 40
I have a Kindle, but I don't know if I'd buy a tablet from them. The Kindle is great mostly for the readability, weight, battery life, and physical keyboard layout. It has a browser but that is a joke compared to the iPad's browser. We'll see. It'll take a lot much (or less regarding price) to make me itch to buy.
post #38 of 40
Quote:
Originally Posted by RichyS View Post

Looking more closely at the table, the Hollywood (Fire, presumably) states the display suppliers being eInk and LGD (LG Displays).

So, is this a typo/mistake? will the Fire have a hybrid eInk and IPS LCD display? If so, that would be pretty damn interesting. And is the first I've heard of it.

Both Apple and Amazon have been reported to be toying with a combo LCD/e-ink display. If I placed bets on first to market, I'd guess Amazon early next year.
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post #39 of 40
Quote:
Originally Posted by daylove22 View Post

Why Amazon does not stick on what it does best instead of chasing Apple? another epic failure in the making.


They're not chasing Apple. They're going down a road blazed by Apple but already trod by plenty of others. Having a conduit to a specific digital marketplace (text, music, films) is now an inevitable goal because the previous models of each either has ceased to exist, is a ghost town or is facing that in the future. In ten years there will be three companies left standing who will be the only places to go for new content, and I don't doubt that Amazon will be one of them.
post #40 of 40
Quote:
Originally Posted by Gatorguy View Post

Both Apple and Amazon have been reported to be toying with a combo LCD/e-ink display. If I placed bets on first to market, I'd guess Amazon early next year.

I'm thinking it must be a typo as well. Other sources have indicated Amazon is still working on a hybrid but that it's a ways off. I would be shocked if they came out with it now. It would be pretty cool though.

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