If you guys could be distracted for a minute from the main topic here of Steve's wardrobe, here is some of what Jerry Brown said about the reason for an observance (I had to chase it down from The Daily Mail):
"His innovations transformed an industry, and the products he conceived and shepherded to market have changed the way the entire world communicates.
"Most importantly, his vision helped put powerful technologies, once the exclusive domain of big business and government, in the hands of ordinary consumers.
"We have only just begun to see the outpouring of creativity and invention that this democratization of technology has made possible.
"It is fitting that we mark this day to honour his life and achievements as a uniquely Californian visionary. He epitomized the spirit of a state that an eager world watches to see what will come next."
The obligatory California puffery aside, it is the second-to-last paragraph that shows how Jerry Brown gets it. "We have only just begun to see the outpouring of creativity . . . "
Jobs's and Apple's business was mind amplification and consciousness expansion. This can't be said about any of the others he has been compared with, Ford, Disney, Edison, not even Gutenberg, but maybe good ol' Aldus Manutius, my closest analog.
This is an epochal turning point in human history because of Jobs and, it must be said, other computer visionaries. Jobs was the heroic best at it, and we're so at the beginning that only a few seem to get it.
End of rant, back to the Levis and the private label shirts.
Edit: Don't know if others linked to this, the best little story about the merely (and greatly) human side of Steve Jobs, linked to by Gruber, in case you missed it last week:http://blog.pluckytree.org/2011/10/l...teve-jobs.html
Update: And buried in the comments to the above story, I found a link to ANOTHER greatest of all Steve Jobs stories, about the photographer Jeffrey Aaronson who took the original Newsweek Steve-leaning-on-the-Macintosh picture, and many others, by his wife, not to be missed.http://animprobablelife.com/tag/steve-jobs/