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Apple reportedly poaches Adobe exec to head iAd division

post #1 of 15
1/4/12 at 1:10pm
Thread Starter 
After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.

Citing a yet-to-be-published Bloomberg report, Business Insider said on Wednesday that Todd Teresi has been
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post #2 of 15
1/4/12 at 1:20pm
Quote:
Originally Posted by AppleInsider View Post

After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.


I can't see how iAds will ever be successful as long as they have such a steep entry fee. Unlike Google which lets anyone with a credit card and $10 play the Adwords game Apple has $300,000 minimum entry fee for iAds.

Life is too short to drink bad coffee.

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Life is too short to drink bad coffee.

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post #3 of 15
1/4/12 at 1:20pm
Because if there's one thing Adobe knows (and there is only one thing Adobe knows), it's how to make annoying ads really well.
PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
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PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
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post #4 of 15
1/4/12 at 1:22pm
He must have had shiny shows and a belly laugh. The secrets to getting hired as an exec...
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post #5 of 15
1/4/12 at 2:10pm
For the record, the new hire had only been at Adobe since May. The real reason for his hire was his time at Quantcast (over two years).

If Apple wants to get serious about iAds I would suggest they hire someone with experience in ad sales rather than services. But then again, maybe they will change iAds from something that competes with Google's mobile ad network to something more about analytics.
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post #6 of 15
1/4/12 at 2:40pm
Quote:
Originally Posted by Tallest Skil View Post

Because if there's one thing Adobe knows (and there is only one thing Adobe knows), it's how to make annoying ads really well.

I was waiting for the "everything coming out of Adobe is crap" statement, and from a mod, no less.

You've never tried Lightroom then. It is best of breed retouching software, it does not make any annoying ads, and it's reasonably priced.

Good luck to the guy. iAds is shaping to be something which is an immensely challenging proposition for *any* exec. Hope he hasn't bitten off more than he can chew.
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post #7 of 15
1/4/12 at 2:56pm
Quote:
Originally Posted by djsherly View Post

You've never tried Lightroom then. It is best of breed retouching software, it does not make any annoying ads, and it's reasonably priced.

Nitpick for the sake of humor: You don't imagine that every single one of those magazine ads for clothes, makeup, and perfume that you see were retouched images?

Quote:
Good luck to the guy. iAds is shaping to be something which is an immensely challenging proposition for *any* exec. Hope he hasn't bitten off more than he can chew.

Indeed. I hope he makes it a desirable platform.
PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
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PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
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post #8 of 15
1/4/12 at 3:33pm
Quote:
Originally Posted by djsherly View Post

You've never tried Lightroom then. It is best of breed retouching software

That is debatable.
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post #9 of 15
1/4/12 at 3:36pm
Quote:
Originally Posted by mstone View Post

I can't see how iAds will ever be successful as long as they have such a steep entry fee. Unlike Google which lets anyone with a credit card and $10 play the Adwords game Apple has $300,000 minimum entry fee for iAds.

I agree. The entry fee is high. Also, why would an apps developer use it, when it only reaches iOS devices?

Apple should create something anybody can create ads for where it gets paid per page views, and the ads are cross platform. That would hurt Google the most.
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post #10 of 15
1/4/12 at 3:57pm
Quote:
Originally Posted by TBell View Post

That is debatable.

well, let's have a mass debate over it, then.
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post #11 of 15
1/4/12 at 4:34pm
Quote:
Originally Posted by TBell View Post

I agree. The entry fee is high. Also, why would an apps developer use it, when it only reaches iOS devices?

Apple should create something anybody can create ads for where it gets paid per page views, and the ads are cross platform. That would hurt Google the most.

Something like Flash?
"A fanatic is one who can't change his mind and won't change the subject" - Winston Churchill
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"A fanatic is one who can't change his mind and won't change the subject" - Winston Churchill
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #12 of 15
1/4/12 at 5:18pm
Quote:
Originally Posted by TBell View Post

I agree. The entry fee is high. Also, why would an apps developer use it, when it only reaches iOS devices?

Apple should create something anybody can create ads for where it gets paid per page views, and the ads are cross platform. That would hurt Google the most.

Remember, Apple likes to move forward and has their eye on where the ball is headed, looking backward turns you into a pillar of salt. I think they will do cross platform via HTML5 once it becomes more ubiquitous.
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post #13 of 15
1/4/12 at 7:18pm
Quote:
Originally Posted by SixnaHalfFeet View Post

Remember, Apple likes to move forward and has their eye on where the ball is headed, looking backward turns you into a pillar of salt. I think they will do cross platform via HTML5 once it becomes more ubiquitous.

They need to decide what business they want to be in. If they wanted to build and spin off divisions, I have to think they could spin off a unit that would be able to hurt Google very bad. I don't think as Apple though they want get into that game... they want to create an ecosystem for developers that helps keep them close and not need to rely on third parties (or want to support Android).
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post #14 of 15
1/4/12 at 10:20pm
Quote:
Originally Posted by Tallest Skil View Post

Because if there's one thing Adobe knows (and there is only one thing Adobe knows), it's how to make annoying ads really well.

Now THAT is funny as it can get, really like your sense of humor!

Quote:
Originally Posted by djsherly View Post

You've never tried Lightroom then. It is best of breed retouching software, it does not make any annoying ads, and it's reasonably priced.

Indeed, Lightroom is really good software. I tried it out while comparing it to Aperture, and it is full of clever things. Really stacks up well against Apple. In the end I choose Aperture, which might have been a biased decision since I choose Apple software over 3rd party anytime, it seems. Still, hats of to Adobe for LR.
I wish Google was drowning, so I could describe the water for them.
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I wish Google was drowning, so I could describe the water for them.
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post #15 of 15
1/5/12 at 9:49am
Quote:
Originally Posted by AppleInsider View Post

After an almost five month worldwide search to find a chief for its iAd division, Apple has reportedly poached a high level Adobe executive to take over the position that has been without a permanent replacement since the departure of Andy Miller last year.

Citing a yet-to-be-published Bloomberg report, Business Insider said on Wednesday that Todd Teresi has been

Is this the emerging of a gloriole I see on the top of his head?
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