Originally Posted by Tallest Skil
So that's presently 15% of the actual market. Doesn't sound like something Apple would shoot for.
No one intelligent would have ever said that. A Verizon iPhone was inevitable. People saying there will never be a smaller iPad are like those of us who knew there would never be a smaller iPhone.
And Apple certainly proved us wrong, because as we all know, a 3.5" screen is far too big!
Originally Posted by johndoe98
Exactly, so they are more than covered with their current marketshare, no need to worry about competitors and their pieces of the pie. Precisely what TS suggested.
Originally Posted by jragosta
Probably, but they're quite happy with 5-7% of the cell phone market. What makes you so certain that 15% more of the tablet market wouldn't be of interest?
Once again the Apple doesn't care about Market Share meme rears it's ugly head. Apple fans tend to do this because
1) Its been the excuse for the Mac. Profits, not shares!
2) Some like the privileged ghetto. Keep the masses away.
TS is an odd follower of a company like Apple. It's quite innovative, but its clear that TS does not like change. He doesn't get market share either. When I suggested that the 3GS would still sell after the 4S was announced he didn't get that any sales at all of the 3GS would add to market share. You see; in the past they had this years model, and last years model, and thats all they are ever going to do. Ridiculous.
First things first. Apple would not be getting just 15% of the overall tablet market. It's entry into the mini-Tablet market would actually expand that market. Given the price the minis will be most of the market in the future. And yes people will have both in certain circumstances. A tablet, a mini-tablet and a laptop would be cheaper than a laptop a few years ago.
most importantly. Number 2. Apple are interested in market share. We know this because they say it. At the release of the 4S Cook made a point of not showing Apple's percentage of the smartphone market but their percentage of the overall market - then 5%. He said the rest was to aim for. He could not have made it more clear.
Also Apple talk up their market stats all the time, percentage of the music player market, percentage of app revenue, iTunes percentage of downloads, iPad market share. At least they do it when they are in the lead.
So no they are not happy with the iPad starting with 90% of the tablet market and continuing to fall while they keep margins high. They want to maintain dominance.
Edited by asdasd - 7/5/12 at 8:33am