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Amazon says Kindle Fire takes 22% of US tablet market, won't disclose sales

post #1 of 32
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Amazon on Thursday issued a press release boasting that its Kindle Fire has accounted for 22 percent of tablet sales in the U.S., but still did not publicly state exactly how many tablets the company has sold.

The press release also noted that the current Kindle Fire is out of stock at Amazon's website, but with a media event scheduled for next week, it's widely believed that the online retailer is simply winding down inventory before launching a new model. The event will be held next Thursday at the Barker Hangar in Santa Monica, Calif.

The Seattle-based operation also boasted that the Kindle Fire has been the No. 1 best-selling product on Amazon since its launch less than a year ago. Ten of the top 10 best selling items on Amazon have also been Kindle devices and content.

"We?re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon," said Jeff Bezos, Amazon.com founder and CEO. "This has been a big year for digital products on Amazon—all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead—we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem."

Though the Kindle Fire made a splash when it debuted last year, the tablet market is still dominated by Apple's iPad. The latest data from IDC released earlier this month found that the iPad accounted for 68 percent of all tablets shipped in the second quarter of 2012.



The Kindle Fire got off to a strong start last holiday season, but demand for the device quickly collapsed, as customer satisfaction with Amazon's low-priced device was about half that of Apple's third-generation iPad, according to research from ChangeWave.

With the Kindle Fire now nearly a year old, the device faces stiff competition from Google's new Nexus 7. The Google device, built by Asus, features the same 7-inch screen size as well as an identical $199 price, but has a much faster quad-core processor and runs Jelly Bean, the latest version of the Android mobile operating system.

Rumors have suggested that Amazon plans to continue offering the existing Kindle Fire at a reduced price of $149, while a new model will take its place at the $199 price point. One report issued in July claimed Amazon will launch at least three new Kindle Fire models this fall: an entry level device with a 1,024-by-600-pixel display and no camera, a 1,280-by-800 model with a camera, and a 1,280-by-800 version with both a camera and 4G LTE wireless connectivity.

Apple, meanwhile, is rumored to introduce its own smaller tablet this fall — a so-called "iPad mini" with a 7.85-inch display. The company is expected to hold a media event to unveil the device in October.
post #2 of 32

Can anybody do a sales estimate based on "22% share of U.S. market?"

post #3 of 32
Quote:
Originally Posted by AppleInsider View Post

Amazon on Thursday issued a press release boasting that its Kindle Fire has accounted for 22 percent of tablet sales in the U.S., but still did not publicly state exactly how many tablets the company has sold.

 

That says it all...

post #4 of 32

"Yeah, we sold that many. Yep. We did."

 

"…"

 

"No, really, we did. We have papers to prove it. On my desk, back at the office. One copy, so we can't risk showing you." 

post #5 of 32
If its so popular why doesn't Amazon just provide sales figures? What's there to hide?

Ad how are they coming up with 22%? Percent of what? Since Apple is the only company to really provide sales figures how do we know how much the US market is?
post #6 of 32

Perhaps they mean 22% of Amazon tablet sales in the US.  They are certainly in a position to measure that, but not to assume that it reflects the overall US market.

post #7 of 32
post #8 of 32

Well considering no one buys Android tablets at all, and iPad is supposedly what? 70% of the tablet space, I guess it's *possible*. I do see them a lot when I fly, not much otherwise. Meh.

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post #9 of 32
Quote:
Originally Posted by Rogifan View Post

If its so popular why doesn't Amazon just provide sales figures? What's there to hide?
Ad how are they coming up with 22%? Percent of what? Since Apple is the only company to really provide sales figures how do we know how much the US market is?

Because Amazon is playing the same game as Samsung. When they're trying to make it look like they're very successful, they lead the press on with all sorts of teasers about how great their sales are and never correct the analysts' estimates.

Then, when they're sued and have to pay a per-device royalty, they publish the real numbers which are only a small percentage of the numbers they let everyone believe just a few weeks earlier.
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post #10 of 32
Quote:
Originally Posted by Tallest Skil View Post

"Yeah, we sold that many. Yep. We did."

 

"…"

 

"No, really, we did. We have papers to prove it. On my desk, back at the office. One copy, so we can't risk showing you." 

"My dog ate it. Honest."

post #11 of 32

For me I look at the Fire as more of an E-Reader that does some light web-sufing than I do a full-on tablet like the iPad. I have both the Fire and iPad but mainly use my Fire as an e-reader than anything else so in that regard I'm quite pleased with it. When I want to get some good work done then I use the iPad.

post #12 of 32
post #13 of 32
Quote:
Originally Posted by AppleGreen View Post

According to one estimate,

 

http://paidcontent.org/2012/08/30/amazon-says-kindle-fire-makes-up-22-of-u-s-tablet-sales/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29

 

Amazon sold 6.1 Kindle Fires in 9 months.

 

Not particularly impressive.

 

"6.1 Kindle Fires"? I didn't know you could sell 0.1.

 

I've never seen a Kindle Fire out in the wild. I may have seen my first in-use non-iPad tablet the other day at the airport, but I could be mistaken.

 

iPads? I see those all the time. Airports. Bars. Friends' couches. Cruise ships. Airplanes. Meetings. Etc.

post #14 of 32
I don't believe any word. That's all vapour. Amazon thinks that they could convince everybody without real numbers in these days?
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post #15 of 32
Quote:
Originally Posted by PotatoLeekSoup View Post

 

"6.1 Kindle Fires"? I didn't know you could sell 0.1.

 
Perhaps the .1 represents a new screen size.  Just part of the big-Android-phone small-Android-tablet trend. lol.gif
 
post #16 of 32

Bulls hit!

 

BTW, has anyone heard anything about how well the Google Nexus 7 is selling... it seems awful quiet!

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post #17 of 32
Quote:
Originally Posted by Dick Applebaum View Post

Bulls hit!

 

BTW, has anyone heard anything about how well the Google Nexus 7 is selling... it seems awful quiet!

 

...selling...quiet...  Yeah, they go together. :)

post #18 of 32
Originally Posted by Napoleon_PhoneApart View Post
"My dog ate it. Honest."

 

"We threw it on the Fire. It's growing like mad!"

post #19 of 32
Quote:
Originally Posted by muppetry View Post

Perhaps they mean 22% of Amazon tablet sales in the US.  They are certainly in a position to measure that, but not to assume that it reflects the overall US market.

This seems more likely, based on their wording.

I'm guessing Amazon doesn't sell many iPads, instead selling cheap Asus, etc. type tablets, of which the Fire is the best seller with 22% of all their sales.
post #20 of 32

Piece of junk. I know one person who has one. He is, admittedly, the cheapest man in the world.

 

He shares it with his wife and kids, who complain about it constantly.

 

He doesn't care, because its cheap.

post #21 of 32

Why should anybody believe what these unreliable Android makers claim, as long as they are afraid to release the sales figures?

 

Show proof, or STFU.

post #22 of 32
Quote:
Originally Posted by PotatoLeekSoup View Post

Quote:
Originally Posted by AppleGreen View Post

Amazon sold 6.1 Kindle Fires in 9 months.

 

Not particularly impressive.

 

"6.1 Kindle Fires"? I didn't know you could sell 0.1.

I think when it's returned, they still count it as a tenth of a sale...

 

although, then it should have said, "Amazon sold 1.6 Kindle Fires..."

post #23 of 32

I suspect that 22% in the US is based on Amazon website sales compare to other similar product they sell on their website. No Table supplier has called out how much of their sale was US only. 

 

Their claim maybe true is all you are considering it what Amazon sold themselves in the US. Other than this they can not make any claim like this since they or anyone else has the specific data to make the comparison.

post #24 of 32

If they had a 22% share, they'd have to be, conservatively, selling at least 10M units. This would imply $2B in revenues. That would be material enough for them to have to break it out as a segment, I would imagine. 

 

The fact they don't feel compelled to do so or even provide any hard data on numbers sold screams B-O-G-U-S.

post #25 of 32

22% of what?  Android tablets?  7 inch tablets?  If I were a shareholder I'd have to ask some serious questions about that figure.  

post #26 of 32

They're probably counting the one my wife got from my mom as a birthday gift.  I told my mom to return it and I would pay the extra money for an iPad.  She returned it and now my wife is enjoying her iPad. :)

post #27 of 32

If they aren't going to release numbers, why not swing for the fence? Should have said 45 or 50 percent.
 

post #28 of 32
Quote:
Originally Posted by dukemeiser View Post

They're probably counting the one my wife got from my mom as a birthday gift.  I told my mom to return it and I would pay the extra money for an iPad.  She returned it and now my wife is enjoying her iPad. :)

You mother doesn't really like your wife; never approved of your marriage. Your rejection of her gift tells me you and your mother has never seen eye to eye on anything. Your relationship has become even more difficult since you got married.

 

 

Anyways, another lawsuit will get the real numbers out.

post #29 of 32

I hate to be a kill joy of the number bashing, but in my little sphere, these numbers ring pretty true.  I know 10 people that own tablets right now.  Of the 10, 7 are iPads (including my own), 2 are Kindle Fires, and 1 is some other Android tablet (maybe a Galaxy tab).  Simple math: 10 / 2 = .2 (or 20%)

 

 

Go easy on me, please.  This is purely informational and for fun.  I am certainly not claiming this is scientific.  It doesn't mean Amazon is right, and it doesn't explain why they don't release the numbers.  I just think it is interesting.  Certainly not reporting the numbers makes it seem fishy, but I am not sure Amazon ever reports their Kindle numbers. 

post #30 of 32
Originally Posted by cmvsm View Post
If they aren't going to release numbers, why not swing for the fence? Should have said 45 or 50 percent.

 

I think they DID swing for the fence, though. They know the iPad is roughly 70% of the shipped tablet market, so they probably spent around half a million dollars worming their way through what their competitors shipped to determine what the largest percentage of the other 30 they could get away with falsely claiming is theirs. 

post #31 of 32
Quote:
Originally Posted by lightstriker View Post

Anyways, another lawsuit will get the real numbers out.

 

 

Have you ever used a Kindle Fire?  They have really done a number on Android and it is very little like it used to be (for the worse- from a usability perspective).  In my brief experience I was confused due to how different it was.  It wasn't very intuitive.  Plus the shape is a bit more boxy than an iPad.

 

I am not saying there isn't some patent infringement somewhere with regards to rubber banding or pinch to zoom, but I don't think Apple will be making much off the Kindle Fire....but I could be wrong

post #32 of 32
Quote:
Originally Posted by rednival View Post

I hate to be .... in my little sphere.... Go easy on me...  This is purely informational ...I am certainly not claiming ...doesn't mean Amazon is right... doesn't explain why ...Certainly not reporting ... but I am not sure ......

 

Quote:
Originally Posted by rednival View Post

 

...In my brief experience... I was confused ....I am not saying .... but I don't think ....but I could be wrong

Defensive much?

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