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HBO Go app update allows users to stream content to Apple TV over AirPlay [u]

post #1 of 31
Thread Starter 
At the D: Dive Into Media conference on Tuesday, HBO CEO Eric Kessler announced that subscribers using the company's "HBO GO" iOS app will be able to stream content from the iPhone or iPad to their TVs via Apple's AirPlay protocol.

Update: Alongside the HBO Go update, Cinemax's MAX Go app has also been updated with AirPlay streaming capabilities.

HBO Go


The HBO Go update is already live in the iOS App Store, bringing AirPlay support current subscribers of the cable service on devices running iOS 6 and Apple TVs running software update 5.1.1 or later.

?Our long-term goal for Go is to be on all devices and all platforms,? Kessler said, adding, ?We will get on Apple TV, as we?ve said all along.?

It was reported in January that Apple is in talks with the cable company to bring a version of HBO Go to the Apple TV, though a native app has yet to show up on the set-top streamer. While Kessler wouldn't pin down an exact date for such an upgrade, people familiar with the matter claim the alleged deal will bear fruit sometime in mid-2013.

As for the iOS app upgrade, HBO subscribers who also own an Apple TV can now stream over 600 hours of on-demand films, television shows and special features to their television sets over AirPlay. The app is universal, meaning any HBO subscriber with an iPhone, iPad or iPod touch can take advantage of the service.
post #2 of 31
This is nice, but I would much rather just have a HBO Go button right next to the Netflix button on the Apple TV menu screen.
post #3 of 31

This is a good step, but I'd prefer to be able to subscribe to HBO directly for streaming content instead of giving my money to a cable company (which I don't do and haven't done for about a year and a half now). If HBO went this route, I think they'd see a huge subscriber increase.

 

Cut out the cable company middle-man? Yes please!

post #4 of 31
"... update allows users to stream to TVs content over Airplay." Seriously?!

"... to stream to TVs content..." ? Seriously?
post #5 of 31
Quote:
Originally Posted by verucabong View Post

This is a good step, but I'd prefer to be able to subscribe to HBO directly for streaming content instead of giving my money to a cable company (which I don't do and haven't done for about a year and a half now). If HBO went this route, I think they'd see a huge subscriber increase.

Cut out the cable company middle-man? Yes please!

Don't hold your breath.
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post #6 of 31
I am not familiar with HBO Go so how would this be different than just watching it on TV in the first place since you already need to be a subscriber? Is there some sort of on demand content that the app offers?
post #7 of 31
Quote:
Originally Posted by verucabong View Post

This is a good step, but I'd prefer to be able to subscribe to HBO directly for streaming content instead of giving my money to a cable company (which I don't do and haven't done for about a year and a half now). If HBO went this route, I think they'd see a huge subscriber increase.

 

Cut out the cable company middle-man? Yes please!

That's probably easier said than done. HBO is heavily connected to various big cable companies, which customers pay a nice penny for. If HBO were to offer streaming directly, without going through cable, the price would almost certainly have to be much less than what they currently get in the cable world. They might gain some streaming customers, but they'd also lose a lot of cable customers IMO.

 

With streaming services like Netflix, people are used to such services costing less than $10 a month.

post #8 of 31
Quote:
Originally Posted by iSteelers View Post

I am not familiar with HBO Go so how would this be different than just watching it on TV in the first place since you already need to be a subscriber? Is there some sort of on demand content that the app offers?

I have HBO on cable, and I also have HBO GO, which I can access through all of my Macs and iOS devices.

 

Yes, with HBO GO, you basically have access to their entire catalog.

 

Do you feel like sitting down and watching every single episode of The Wire, starting from episode 1 and up until the very last one? No problem with HBO GO.

 

HBO GO also offers interactive features on certain series. So if somebody wants to watch the newest episode of Game of Thrones while also getting additional info on the characters, plots and behind the scenes, they are free to do so.

post #9 of 31
Quote:
Originally Posted by iSteelers View Post

I am not familiar with HBO Go so how would this be different than just watching it on TV in the first place since you already need to be a subscriber? Is there some sort of on demand content that the app offers?

Just about every show that's been on HBO is on HBO GO. Wanna watch all the episodes of The Sopranos? You won't find it on VOD but it's on HBO GO. A short lived but funny C K Louis sitcom is on there that I've never seen on VOD. There's just TONS more content.

Edit: Because Apple ][ used The Wire I changed mine to The Sopranos.
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
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post #10 of 31
Quote:
Originally Posted by dasanman69 View Post


Just about every show that's been on HBO is on HBO GO. Wanna watch all the episodes of The Sopranos? You won't find it on VOD but it's on HBO GO. A short lived but funny C K Louis sitcom is on there that I've never seen on VOD. There's just TONS more content.

Edit: Because Apple ][ used The Wire I changed mine to The Sopranos.

 

Yes, but there's no reason why all the titles in HBO GO can't also be on VOD on the cable systems and/or there's no reason why HBO GO can't be an application on most modern TVs with web access these days.    My bet is that iOS versions of HBO GO are far more compressed than VOD.    Assuming the same content can be in both places, it doesn't make sense to me to "project" my iPhone to my TV using Airplay.

post #11 of 31
Quote:
Originally Posted by zoetmb View Post

My bet is that iOS versions of HBO GO are far more compressed than VOD.    

 

You'd lose, if you placed your bet on my cable system.

 

I'm on Time Warner, and HBO VOD is pure crap, because it's not even HD. Regular, live HBO channels are full HD, but I never choose to watch anything HBO through VOD, because of the crap quality. Anything that is not full HD on my cable box is a complete waste of time.

post #12 of 31
Quote:
Originally Posted by zoetmb View Post

Yes, but there's no reason why all the titles in HBO GO can't also be on VOD on the cable systems and/or there's no reason why HBO GO can't be an application on most modern TVs with web access these days.    My bet is that iOS versions of HBO GO are far more compressed than VOD.    Assuming the same content can be in both places, it doesn't make sense to me to "project" my iPhone to my TV using Airplay.

VOD is run by the cable company and has only so much space for a plethora of channels. HBO doesn't have to worry about limitations with HBO GO, they can offer all their content without restrictions from anyone.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #13 of 31
FYI Max Go also got updated like HBO. Can an icon for Apple TV be coming soon?
post #14 of 31
While it would be nice to have HBO ala carte from cable television, if Apple really wants to get serious, they will need to have the broadcast networks on board. And there is no need for them not to be since they are over the air anyway. Of course ABC will be on board first, NBC will be the last on board because they are owned by a cable company. CBS, FOX, and PBS shouldn't be much of an issue, but for some reason they're holding out.
post #15 of 31
Quote:
Originally Posted by WisdomSeed View Post

While it would be nice to have HBO ala carte from cable television, if Apple really wants to get serious, they will need to have the broadcast networks on board. And there is no need for them not to be since they are over the air anyway. Of course ABC will be on board first, NBC will be the last on board because they are owned by a cable company. CBS, FOX, and PBS shouldn't be much of an issue, but for some reason they're holding out.

You do know that ABC, NBC, and FOX all run Hulu Plus. What could Apple do that they haven't already laid the ground work for?
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"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #16 of 31

You could take your iOS device to a friend's house that doesn't have HBO/Cinemax, but has an Apple TV for viewing parties, etc.

post #17 of 31
I'd buy HBO as a monthly AppleTV subscription if it were untethered from cable. But I won't pay inflated cable prices for a bunch of channels I don't watch. Hello, HBO, are you listening?
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post #18 of 31
Quote:
Originally Posted by godrifle View Post

I'd buy HBO as a monthly AppleTV subscription if it were untethered from cable. But I won't pay inflated cable prices for a bunch of channels I don't watch. Hello, HBO, are you listening?

No, they're not. Please, look it up: who owns HBO?  There you go.

post #19 of 31

It's going to be a long time before you can get HBO without subscribing to premium cable.  The owners have vested interests in both - vertical integration.  The only reason this is happening is that only HBO cable subscribers can access HBOGO, so there's no net loss of cable subscribers due to this enhanced access - only more reasons for people to stay addicted to HBO and its required cable subscription, and they might even attract more premium subscribers because of the bigger library available on HBOGO, now viewable on ATV.  HBO is not going to do anything resulting in a net loss of cable subscribers, period.  There's probably millions of people who only subscribe to cable because of HBO, and if they all switched to HBOGO-only, Time Warner could not charge as much to their other content providers, and the whole thing could start to unravel.

post #20 of 31
Quote:
Originally Posted by resnyc View Post

No, they're not. Please, look it up: who owns HBO?  There you go.

Ever hear of HBO Nordic?
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"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #21 of 31
Quote:
Originally Posted by iSteelers View Post

I am not familiar with HBO Go so how would this be different than just watching it on TV in the first place since you already need to be a subscriber? Is there some sort of on demand content that the app offers?

Apparently it includes the back catalog of all HBO shows to watch anytime

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

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post #22 of 31
Quote:

Originally Posted by Apple ][ View Post

, the price would almost certainly have to be much less than what they currently get in the cable world. They might gain some streaming customers, but they'd also lose a lot of cable customers IMO.

 

 

 Or not. They could charge $30 a month for direct subscription, but via cable it's only $20. 

 

Folks would still pay cause they are still up like $60 in cable fees if they are cord cutters.

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A non tech's thoughts on Apple stuff 

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post #23 of 31

also if you have multiple cable box (of which your are renting monthly from the cable cabals) then you could feasibly save that monthly box rental by purchasing an APPLE TV box and streaming your HBO GO content to your other rooms and save that extra monthly $15 for each cable box rental and you could also do what i did  and purchase the ELGATO EYE TV box $179. and a with a Mac connected to it you can also not have to pay the cable cabals the monthly $15 for the DVR capability and record ALL you content to your mac and view it from ANYWHERE IN THE WORLD where you have a WIFI connection to your iphone or iPAD IOS devices and even watch LIVE TV from your cable box and program content to record when you are away from home- you have to learn how to BEAT THESE THIEVES AT THEIR OWN GAME I SAY!!!.in a 5 years span i will have SAVED $1800. from paying these fees to TIME WARNER CABAL and only need to invest $299. for my apple TV and my EYE TV devices...
 

post #24 of 31
Quote:
Originally Posted by quinney View Post

This is nice, but I would much rather just have a HBO Go button right next to the Netflix button on the Apple TV menu screen.

Me too- for sure. But beggars can't be choosers- this makes me very happy

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post #25 of 31
Quote:
Originally Posted by dasanman69 View Post


Just about every show that's been on HBO is on HBO GO. Wanna watch all the episodes of The Sopranos? You won't find it on VOD but it's on HBO GO. A short lived but funny C K Louis sitcom is on there that I've never seen on VOD. There's just TONS more content.

Edit: Because Apple ][ used The Wire I changed mine to The Sopranos.

The Wire > Sopranos. Just stick with The Wire. :)

 

small plug- if anyone hasn't seen it... You're robbing yourself

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2014 27" Retina iMac i5, 2012 27" iMac i7, 2011 Mac Mini i5
iPad Air 2, iPad Mini Retina, iPhone 6, iPhone 5S, iPod Touch 5
Time Capsule 5, (3) AirPort Express 2, (2) Apple TV 3

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post #26 of 31

That's nice I guess. I find HBO shows work quite well with an app called TVshows (http://tvshowsapp.com).

post #27 of 31
Thanks Apple ][ and dasaman69 for the info. It would be nice to watch Boardwalk Empire all the way through. I got hooked watching it while staying at hotels when traveling. Saw the Sopranos but never watched The Wire though. It has to be better than True Blood though.
post #28 of 31
Quote:
Originally Posted by iSteelers View Post

Thanks Apple ][ and dasaman69 for the info. It would be nice to watch Boardwalk Empire all the way through. I got hooked watching it while staying at hotels when traveling. Saw the Sopranos but never watched The Wire though. It has to be better than True Blood though.
Ya- true blood is awful. The Wire is my favorite show of all time. I watch breaking bad, game of thrones, and mad men also. didnt really care for boardwalk. Like any show- give it a solid 4 episodes before making an opinion. But report back. 1smile.gif

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post #29 of 31
Quote:
Originally Posted by Andysol View Post

Ya- true blood is awful. The Wire is my favorite show of all time. I watch breaking bad, game of thrones, and mad men also. didnt really care for boardwalk. Like any show- give it a solid 4 episodes before making an opinion. But report back. 1smile.gif

Boardwalk Empire is excellent IMO, you should also be watching the Walking Dead and Sons of Anarchy.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #30 of 31
I have a vacation place with an ATV but no cable. I enjoy being able to watch HBO while there and was excited by the possibility of using Airplay from my iPad. However, when I tried it last night I go about 40 minutes into Game of Thrones when I lost internet connection from my 1st gen. Airport Extreme. I thought it was my modem but it turned out to be the Airport since I couldn't contact it via Airport Utility. The status light on the Extreme continued to glow green. I had to restart the Extreme to get it to work again. The same thing happened during the next episode at about the same time mark. At least with this setup the iPad and ATV WiFi I/O seemed to overwhelm the Extreme.

Bring on the ATV HBOgo app.
post #31 of 31
"My bet is that iOS versions of HBO GO are far more compressed than VOD"

It's possible but not likely. Until it failed (Airport Extreme problem, see previous post) iPad stream over Air Play looked and sounded great (5.1 surround and all).
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