The stream of the event is now available on Apple's official website as well as from within the Apple Events app on your AppleTV. Tuesday's presentation included Apple Chief Executive Tim Cook, marketing chief Phil Schiller, and Software Engineering head Craig Federighi.
Apple used the event to introduce its new flagship smartphone, the iPhone 5s, which features a Touch ID fingerprint scanner and 64-bit A7 processor. It will go on sale next Friday, Sept. 20, and will be available for starting at $199 with a new service contract.
The company introduced the new iPhone 5c, which has similar specifications to last year's iPhone 5, but comes in a new polycarbonate plastic case that's available in five new colors: red, green, yellow, blue and white. The iPhone 5c will run $99 for a 16-gigabyte model with carrier subsidy, or $199 for a 32-gigabyte capacity, and will also debut next Friday. Preorders for the iPhone 5c begin this Friday, Sept. 13.
Apple also revealed that iOS 7, its redesigned mobile operating system, will launch for compatible iPhone, iPad and iPod touch devices next Wednesday, two days before the new iPhones become available. It will be a free download.