[quote]Originally posted by satchmo:
<strong>Don't get me wrong, I love it when Apple has an announcement (except when they raised price of the iMac).
I know they stated they wanted to not get pigeon holed into just MW expos to launch new stuff.
But so many in such a short time? Is this a new Apple?</strong><hr></blockquote>
Apple learned the hard way about announcing hardware ONLY at expos. The key event that pulled Jobs' head out of his arse was when Dell overtook Apple in the edu market. Part of the reason for this was Apple's marketing and sales strategy, but another reason was that Apple had a habit of waiting until MWNY to release hardware (particularly edu-oriented) instead of releasing it earlier in the summer.
By announcing hardware at MWNY, combined with the delay between announcing a product and filling channels with it, Apple missed the summer education buying season. It meant that every year, when students and schools were buying computers, they were faced with Apple hardware that was OLD, at the end of its revision cycle.
Apple learned the hard way, but they learned well. Check out how they nailed it this year:
eMac: early summer so students and schools have ample lead time to buy.
Titanium update: Aimed more at faculty and staff than students, but still, an important education item. Again, updated with plenty of lead time in the edu buying season.
XServer: Well this one's aimed at a whole lot more than the edu market, and certainly its announcement was tied to WWDC, Apple is getting out the buzz in the developer community. But still, schools are going to be all over XServer, and Apple's given them time to buy, install, configure, iron out the bugs and such.
So what's left? iBooks, but they just got an update at MWSF, so they won't be too old going into the edu buying season. And there is still ample time for Apple to update the iBook before MWNY. My guess is that the iBook is updated very soon, since it's not Quartz Extreme compatible.
Powermacs: Universities buy these, but for the most part Powermacs are not aimed at the education market. Thus if they are updated this summer, MWNY is the perfect time for their announcement. Free publicity and press associated with MWNY, so Apple can concentrate on more focused marketing of the "consumer" lines to the education market. Fu[k, a bad-ass Powermac update would sell itself, here's to hope!