Originally posted by T'hain Esh Kelch
Apple usually makes deals with their CPU-manufacturs to not reveal the processors until Apple announces the new machines.
But in case of the 970, we REALLY needed something to look foreward too.... And this was it. It raised a lot of hopes...
While I agree with you when it comes to how things ONCE worked. I just wanted to add this...
The IBM line of 970 (and its offshoots) are (or will soon be) used 'in a major way' by more than just Apple.
Who was the major customer of the G3 - Apple
Who was the major customer of the G4 - Apple
In both cases 'official news' about new those specific CPUs was close to nonexistent - pretty unusual in the CPU world. So yes I'm sure Apple had a hand in that... But, If rumors are true and to some extent we already know they are... The 97x will be used by Apple, Microsoft and some even say Sony... If thats the case IBM has more than just Apple to worry about and if MS and or Sony wants or doesn't mind IBM 'talking up' the next great 97x CPU in its arsenal then I'm willing to bet IBM will start to do just that.
After all - Imagine being in the position of trying to 'SELL' a new product that you can't OPENLY talk about to potential customers? Imagine how much easier it would be to sell a product to other potential customers when the press is allowed to report on it?
Apple sells END USER products and I guess one could argue that keeping people in the dark till it's SHIPPING has a benefit in the WOW FACTOR.
IBM sells CPUs that allow companies to BUILD new products these folks don't buy on impulse they buy after analyzing any/all KNOWN components that will be available at the time they are ready to go into production... IBM (or any component builder) needs to hype their products BEFORE they ship otherwise all those potential customers will have (long ago) already chosen something else not knowing your product was even in development.
As someone who loves Apple I have to admit that having them as a TOP buyer for CPUs (or any component) isn't something that any company would benefit from. It ties your hands way too much.
In short (too late) I'm sure IBM is glad that it's getting other 'BIG' buyers for their 97x line of CPUs and once Apple starts falling from the top buyer position (yea they'd have to fall a few spots) I'm sure you'll start seeing more and more information about what IBMs future plans are when it comes to the 97x line of CPUs.
IBM **wants** and **needs** to be able to sell and market (pre-market) its product (just like every other CPU supplier) and not being able to HYPE its future 97x (or 9xx if you will) cpus in the press **is** a disadvantage for them. After all AMD does it, Intel does it Mot does it and IBM does it (excluding the CPU Apple is using).
When it comes to the future I have a feeling Apple just won't have the 'juice' it once did and news regarding the 9xx CPU line will be more forthcoming no matter how much Apple/Steve hates it.
Just my .02 cents