Originally Posted by bavlondon2
Yes they definatley shook up the industry and its evident as now everyone is trying to release a touch screen phone as good. None however have managed to match it. But your right exactly they can sell more which is why they should have gone down this route from day one. However the fella above me has a point too.
Apple certainly could have gone down a different route. They could have immediately adopted the subsidized model from day one. And it's quite possible that by now, there would be more iPhones in the market.
You think it was a mistake, I think it was incredibly smart.
Rembember back in 2007, Apple were a non-player in world cellphone industry. In June they will make a pan-global launch of iPhone2. And now everyone in the industry will see Apple as a serious contender.
That is astonishing.
They went from nothing, to a leading position in a year, and they did by spending very little of their own money.
Yes, they could have entered the market by starting at the bottom. But the whacky pricing and lock-in deals meant they started at the top. It might have cost Apple sales, but it bought them visibility.
This June is when the real fun starts.